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a communication plan (1)
consisting of STEP analyses (1)
cíle komunikace (1)
komunikace (1)
microenvironment and SWOT analyses. Moreover (1)
Name of the thesis "A project of advertisement campaign of the UNO VINO product line of the Tescoma company". The goal of this thesis is to produce a communication plan for a new product line for the company which is the leader on the market of kitchenware. The work consists of a theoretical and practical part. In the first part there is a background regarding advertisement plans which have been taken from literature. The theoretical part is followed by the practical part where a description of the Tescoma company can be found together with a situational analysis (1)
Reklamní plán (1)
reklamní sdělení STEP analýza (1)
SWOT analýza (1)
there is a comparison with the former products also connected with the mentioned SWOT analysis of the new product. Eventually (1)
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