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Next Page| a communication plan (1) |
| consisting of STEP analyses (1) |
| cíle komunikace (1) |
| komunikace (1) |
| microenvironment and SWOT analyses. Moreover (1) |
| Name of the thesis "A project of advertisement campaign of the UNO VINO product line of the Tescoma company". The goal of this thesis is to produce a communication plan for a new product line for the company which is the leader on the market of kitchenware. The work consists of a theoretical and practical part. In the first part there is a background regarding advertisement plans which have been taken from literature. The theoretical part is followed by the practical part where a description of the Tescoma company can be found together with a situational analysis (1) |
| Reklamní plán (1) |
| reklamní sdělení STEP analýza (1) |
| SWOT analýza (1) |
| there is a comparison with the former products also connected with the mentioned SWOT analysis of the new product. Eventually (1) |
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