Analýza komunikačního mixu ve firmě W LINIE
Show simple item record
| dc.contributor.advisor |
Juříková, Martina
|
|
| dc.contributor.author |
Chocholáčová, Lenka
|
|
| dc.date.accessioned |
2010-07-13T15:44:20Z |
|
| dc.date.available |
2010-07-13T15:44:20Z |
|
| dc.date.issued |
2006-05-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/1025
|
|
| dc.description.abstract |
Úvod práce zahrnuje stručnou teorii marketingového a komunikačního mixu. Obsahem práce je charakteristika firmy W linie a analýza jejího stávajícího komunikačního mixu. Práce se zaměřuje na jednotlivé nástroje marketingové komunikace a jejich využití danou firmou. Komunikační nástroje jsou zhodnoceny a je navržen komunikační plán na rok 2007. |
cs |
| dc.format |
66 s., 2 s. tex. a 6. s. obr. |
cs |
| dc.format.extent |
637100 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
produkt
|
cs |
| dc.subject |
cena
|
cs |
| dc.subject |
distribuce
|
cs |
| dc.subject |
propagace
|
cs |
| dc.subject |
komunikační mix
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
podpora prodeje
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
prodejní personál
|
cs |
| dc.subject |
přímý marketing
|
cs |
| dc.subject |
marketing mix
|
en |
| dc.subject |
product
|
en |
| dc.subject |
price
|
en |
| dc.subject |
distribution
|
en |
| dc.subject |
publicity
|
en |
| dc.subject |
communication mix
|
en |
| dc.subject |
advertising
|
en |
| dc.subject |
the support of sale
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
sale staff
|
en |
| dc.subject |
direct marketing
|
en |
| dc.title |
Analýza komunikačního mixu ve firmě W LINIE |
cs |
| dc.title.alternative |
Analysis communicatin mix of the firm W linie |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Gregarová, Magda |
|
| dc.date.accepted |
2006-05-29 |
|
| dc.description.abstract-translated |
The introduction to this work includes a brief theory of marketing and communicatin mix. The content of the work is the characterization of the firm W linie and the analysis of its current communicatin mix. The work is concentrated on individual implements of marketing communication and how the firm uses them.Communication instruments are valorized and a communication plan for the year 2007 is proposed. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
2623
|
|
| dc.date.assigned |
2006-01-13 |
|
| utb.result.grade |
B |
|
Files in this item
This item appears in the following Collection(s)
Show simple item record
Search DSpace
Browse
-
All of DSpace
-
This Collection
My Account
