Analýza marketingové komunikační kampaně Career Days

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Analýza marketingové komunikační kampaně Career Days

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dc.contributor.advisor Tučková, Zuzana
dc.contributor.author Videczký, Martin
dc.date.accessioned 2010-07-19T07:45:28Z
dc.date.available 2010-07-19T07:45:28Z
dc.date.issued 2010-05-21
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/12255
dc.description.abstract Predkladaná bakalárska práca sa zaoberá analýzou marketingovej komunikačnej kampane Career Days. Career Days predstavujú dva dni plné možností pre študentov a absolventov vysokých škôl v podobe interaktívneho stretnutia s najväčšími zamestnávateľmi v Českej republike. Teoretická časť zahŕňa spracovanie poznatkov z literárnych zdrojov zaoberajúcich sa prob-lematikou marketingovej komunikácie a neziskového sektoru. V praktickej časti je predstavená organizácia AIESEC a jej produkt Career Days. Následne spracovaná analýza marketingovej komunikačnej kampane ročníkov 2009 a 2010 je pred-pokladom na návrhy a odporúčania pre nasledujúci ročník. cs
dc.format 73 s., 11 s. cs
dc.format.extent 2262465 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject marketingová komunikačná kampaň cs
dc.subject integrovaná marketingová komunikácia cs
dc.subject propagácia cs
dc.subject marketingový mix cs
dc.subject komunikačný mix cs
dc.subject nezisková organizácia cs
dc.subject Career Days cs
dc.subject marketing communication campaign en
dc.subject integrated marketing communication promotion en
dc.subject marketing mix en
dc.subject communication mix en
dc.subject non-profit organization en
dc.subject Career Days en
dc.title Analýza marketingové komunikační kampaně Career Days cs
dc.title.alternative Marketing communication campaign analysis of Career Days en
dc.type bakalářská práce cs
dc.contributor.referee Němcová, Jaroslava
dc.date.accepted 2010-06-10
dc.description.abstract-translated This bachelor thesis deals with analysis of marketing communication campaign of Career Days. Career Days represents two days full of opportunities for students and graduates, formed into interactive meetings with major employers in the Czech Republic. Theoretical part contains literary sources related to marketing communications and non-profit sector. Practical part includes introduction of organization AIESEC and its product Career Days. Next part contains analysis of marketing communication campaign for years 2009 and 2010 as base for proposals and recommendations for next year. en
dc.description.department Ústav podnikové ekonomiky cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/117 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Management a ekonomika cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 10836
dc.date.assigned 2010-04-06
utb.result.grade A


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