Analýza konkurencieschopnosti firmy SCAN quilt a.s.

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Analýza konkurencieschopnosti firmy SCAN quilt a.s.

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dc.contributor.advisor Vydrová, Janka
dc.contributor.author Vaňko, Martin
dc.date.accessioned 2012-03-09T14:33:28Z
dc.date.available 2012-03-09T14:33:28Z
dc.date.issued 2011-05-20
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/15887
dc.description.abstract Témou bakalárskej práce je analýza konkurencieschopnosti spoločnosti SCAN quilt a.s. Práca sa skladá z dvoch hlavných častí, teoretickej a praktickej. Prvá časť zhromažďuje teoretické poznatky, čerpané z odbornej literatúry, ktoré sa týkajú konkurencie, konkuren-cieschopnosti a metód slúžiacich k jej meraniu. Praktická časť je zameraná na predstavenie firmy a zhodnotenie jej konkurencieschopnosti pomocou analýz. V práci je využitá SWOT analýza, BCG matica a Porterova analýza piatich konkurenčných síl. Na základe zistených informácií sú v závere formulované návrhy pre zlepšenie konkurencieschopnosti spoloč-nosti. cs
dc.format 63 s. (69 251 znakov) cs
dc.format.extent 1489448 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso sk
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Pouze v rámci univerzity
dc.subject konkurencia cs
dc.subject konkurencieschopnosť cs
dc.subject BCG matica cs
dc.subject SWOT analýza cs
dc.subject Porterova analýza piatich konkurenčných síl cs
dc.subject competition en
dc.subject competittiveness en
dc.subject BCG matrix en
dc.subject SWOT analysis en
dc.subject Porter?s analysis of the five competitive strength en
dc.title Analýza konkurencieschopnosti firmy SCAN quilt a.s. cs
dc.title.alternative Analysis of competitiveness of company SCAN quilt a.s. en
dc.type bakalářská práce cs
dc.contributor.referee Muchová, Simona
dc.date.accepted 2011-06-09
dc.description.abstract-translated The theme of my Bachelor thesis is The Competitiveness Analysis of the Company SCAN quilt a.s. It is divided into two parts, theoretical and practical. First part aggregates information, which was drawn from literature sources, about competition, competitiveness and methods used for their measure. Practical part focuses on company introduction and competitiveness evaluation by using analysis. The thesis contains SWOT analysis, BCG matrix and Porter?s five competitive strengths. Based on the results of the analysis, the last part of this thesis suggests arrangements for improvement of the company?s com-petitiveness. en
dc.description.department Ústav managementu a marketingu cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/116 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Management a ekonomika cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 22359
dc.date.assigned 2011-04-04
utb.result.grade A
utb.result.grade A


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