| dc.contributor.advisor |
Bačuvčík, Radim
|
|
| dc.contributor.author |
Točíková, Tereza
|
|
| dc.date.accessioned |
2010-07-13T23:09:09Z |
|
| dc.date.available |
2010-07-13T23:09:09Z |
|
| dc.date.issued |
2006-05-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/1712
|
|
| dc.description.abstract |
Analýza současných marketingových komunikací TyfloCentra Zlín, hledání nových cest propagace, získávání finančních prostředků, zefektivnění a inovace dosavadní komunikace TyfloCentra, snaha o co nejrealističtější návrhy, které by mohly být případně uvedeny do praxe. |
cs |
| dc.format |
48 s., 8 s. příloh |
cs |
| dc.format.extent |
1361171 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketingové komunikace neziskového sektoru
|
cs |
| dc.subject |
neziskový sektor
|
cs |
| dc.subject |
nezisková organizace
|
cs |
| dc.subject |
fundraising
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
sponzoring
|
cs |
| dc.subject |
dárcovství
|
cs |
| dc.subject |
vnější a vnitřní komunikace
|
cs |
| dc.subject |
pomoc nevidomým a slabozrakým
|
cs |
| dc.subject |
direct mailing
|
cs |
| dc.subject |
cílová skupina
|
cs |
| dc.subject |
Marketing communication of non-profit sector
|
en |
| dc.subject |
non-profit sector
|
en |
| dc.subject |
non-profit organization
|
en |
| dc.subject |
fundraising
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
sponzoring
|
en |
| dc.subject |
donatoring
|
en |
| dc.subject |
inside and outside communication
|
en |
| dc.subject |
help to blind and weak-eyed people
|
en |
| dc.subject |
direct mailing
|
en |
| dc.subject |
target group
|
en |
| dc.title |
Marketingové komunikace TyfloCentra Zlín, o.p.s. |
cs |
| dc.title.alternative |
Marketing communication of TyfloCentrum Zlín, o.p.s. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Navrátilová, Svatava |
|
| dc.date.accepted |
2006-05-31 |
|
| dc.description.abstract-translated |
This work into it's teoretical part speaks about non-profit organizations generally and describes marketing communication of the non-profit sector with setting to public relations and fundraising. In to the practical part analyses out marketing communication of the TyfloCentrum Zlín, o.p.s. and proposes to make it more effectively. It tries to achieve that general awareness is deficient and it's confirmed by research. In conclusion is proposed the promotional campaign for allowance to massage room in TyfloCentrum Zlín. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
2644
|
|
| dc.date.assigned |
2006-01-13 |
|
| utb.result.grade |
C |
|
