Firemní kultura a strategie firmy

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Firemní kultura a strategie firmy

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dc.contributor.advisor Tomaštík, Marek cs
dc.contributor.author Pálka, Petr cs
dc.date.accessioned 2012-03-10T16:22:25Z
dc.date.available 2012-03-10T16:22:25Z
dc.date.issued 2011-05-12 cs
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/17433
dc.description.abstract Bakalářská práce se zabývá problematikou firemní kultury a strategií firmy. V teoretické části se autor zaobírá podstatou, prvky a strukturou firemní kultury. V návaznosti pak charakterizuje jednotlivé typy firemních kultur, metodologii a analyzuje jejich vliv na strategii firmy. V praktické části pak analyzuje stav v konkrétní firmě a navrhuje doporučení pro management firmy. cs
dc.format 66 s. cs
dc.format.extent 1869694 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs cs
dc.publisher Univerzita Tomáše Bati ve Zlíně cs
dc.rights Bez omezení cs
dc.subject Firemní kultura cs
dc.subject organizační kultura cs
dc.subject strategie cs
dc.subject komunikace cs
dc.subject identita cs
dc.subject etika cs
dc.subject Corporate culture en
dc.subject organizational culture en
dc.subject strategy en
dc.subject communication en
dc.subject identity en
dc.subject ethics en
dc.title Firemní kultura a strategie firmy cs
dc.title.alternative Corporate Culture and Corporate Strategy en
dc.type bakalářská práce cs
dc.contributor.referee Taraba, Pavel cs
dc.date.accepted 2011-06-13 cs
dc.description.abstract-translated This bachelor's thesis deals with the corporate culture and strategy. In theory, the author deals with the nature, structure and elements of corporate culture. The following describes the different types of corporate culture, methodology, and analyzes their impact on company strategy. In the practical part author analyze the situation in a particular company and suggests recommendations for management. en
dc.description.department Ústav managementu cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/107 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Logistika a management cs
dc.thesis.degree-discipline Logistics and Management en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 19936
dc.date.assigned 2010-11-30 cs
utb.result.grade A
utb.result.grade A


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