Analýza konkurenceschopnosti firmy Hygotrend s.r.o.

Nochtová, Lucia

Analýza konkurenceschopnosti firmy Hygotrend s.r.o.

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Language: English čeština

Analýza konkurenceschopnosti firmy Hygotrend s.r.o.

dc.contributor.advisor	Grycová, Michaela
dc.contributor.author	Nochtová, Lucia
dc.date.accessioned	2012-03-10T19:03:07Z
dc.date.available	2012-03-10T19:03:07Z
dc.date.issued	2011-05-20
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/17694
dc.description.abstract	Témou bakalárskej práce je konkurencieschopnosť firmy Hygotrend s.r.o. V teoretickej časti som spracovala poznatky z odbornej literatúry týkajúce sa konkurencie, konkuren-cieschopnosti a pojmov s nimi spojenými. V praktickej časti som sa zamerala na predsta-venie firmy a analýzu jej konkurencieschopnosti za pomoci SWOT analýzy, Porterovej analýzy a benchmarkingu. Na základe týchto analýz som v závere práce navrhla možné opatrenia vedúce k zvýšeniu konkurencieschopnosti firmy Hygotrend s.r.o.	cs
dc.format	62 s.	cs
dc.format.extent	2621943 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	sk
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Pouze v rámci univerzity
dc.subject	konkurencia	cs
dc.subject	konkurencieschopnosť	cs
dc.subject	konkurenčná stratégia	cs
dc.subject	SWOT analýza	cs
dc.subject	benchmarking	cs
dc.subject	competition	en
dc.subject	competitiveness	en
dc.subject	competitive strategy	en
dc.subject	SWOT analysis	en
dc.subject	benchmarking	en
dc.title	Analýza konkurenceschopnosti firmy Hygotrend s.r.o.	cs
dc.title.alternative	The Competitiveness Analysis of the Company Hygotrend s.r.o.	en
dc.type	bakalářská práce	cs
dc.contributor.referee	Bejtkovský, Jiří
dc.date.accepted	2011-06-08
dc.description.abstract-translated	The theme of Bachelor thesis is The Competitiveness Analysis of the Company Hygotrend s.r.o. In theoretical part of the thesis I worked up scientific literature knowledge which con-cerns the competition and competitiveness theme and terms associated with it. In practical part I aimed at company introduction and competitiveness analysis such as SWOT analysis, Porter analysis and benchmarking. In the thesis conclusion I suggested arrangements for competitiveness improvement of Hygotrend s.r.o. based on ascertained information.	en
dc.description.department	Ústav managementu a marketingu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/116	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Management a ekonomika	cs
dc.thesis.degree-discipline	Management and economics	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	22300
dc.date.assigned	2011-04-04
utb.result.grade	D