| dc.contributor.advisor |
Drábková, Lenka
|
|
| dc.contributor.author |
Helekalová, Hana
|
|
| dc.date.accessioned |
2012-03-11T02:25:47Z |
|
| dc.date.available |
2012-03-11T02:25:47Z |
|
| dc.date.issued |
2011-05-05 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/17825
|
|
| dc.description.abstract |
Tato bakalářská práce se zaměřuje na problematiku jazyka televizních reklam na kosmetické výrobky. Práce je rozdělena na teoretickou a praktickou část. V teoretické části jsou definovány pojmy spojené s reklamou a s lingvistickými jevy, vyskytujícími se v daném typu reklam a popsány vizuální prvky, které lze v tomto typu reklam nalézt. V praktické části jsou vybrány vhodné vzorky reklam, které jsou následně analyzovány z lingvistického a vizuálního hlediska, dále jsou stanoveny závěry. |
cs |
| dc.format |
76 s. (107 257 znaků) |
cs |
| dc.format.extent |
1852088 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
televizní reklama
|
cs |
| dc.subject |
kosmetika
|
cs |
| dc.subject |
lingvistické jevy
|
cs |
| dc.subject |
slovotvorba
|
cs |
| dc.subject |
jazyk reklamy
|
cs |
| dc.subject |
funkce jazyka
|
cs |
| dc.subject |
funkce reklamy
|
cs |
| dc.subject |
vizuální aspekty reklamy
|
cs |
| dc.subject |
television commercials
|
en |
| dc.subject |
cosmetic products
|
en |
| dc.subject |
linguistic devices
|
en |
| dc.subject |
word formation
|
en |
| dc.subject |
language of commercials
|
en |
| dc.subject |
functions of language
|
en |
| dc.subject |
functions of advertising
|
en |
| dc.subject |
visual aspects of commercials
|
en |
| dc.title |
Language of British and American Commercials on Cosmetic Products and Their Influence upon Potential Customers |
cs |
| dc.title.alternative |
Language of British and American Commercials on Cosmetic Products and Their Influence upon Potential Customers |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Nemčoková, Katarína |
|
| dc.date.accepted |
2011-06-13 |
|
| dc.description.abstract-translated |
This bachelor thesis is focused on language of television commercials on cosmetic products. The thesis is divided into two parts ? theory and analysis. In the theoretical part, advertising terms are defined together with linguistic terms, appearing in given type of commercials; also visual devices of these commercials are described. In the analysis, suitable commercial spots are chosen and subsequently examined from a linguistic and a visual perspective. At the end of the thesis, conclusions are specified. |
en |
| dc.description.department |
Ústav anglistiky a amerikanistiky |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/13
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Anglický jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
English for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
19515
|
|
| dc.date.assigned |
2011-02-01 |
|
| utb.result.grade |
C |
|
| local.subject |
reklamní slogany
|
cs |
| local.subject |
slovní spojení
|
cs |
| local.subject |
lingvistika
|
cs |
| local.subject |
vizuální řeč
|
cs |
| local.subject |
kosmetika
|
cs |
| local.subject |
advertising slogans
|
en |
| local.subject |
collocation
|
en |
| local.subject |
linguistics
|
en |
| local.subject |
visual communication
|
en |
| local.subject |
cosmetics
|
en |
