| dc.contributor.advisor |
Lipková, Jana
|
|
| dc.contributor.author |
Vlasko, Matej
|
|
| dc.date.accessioned |
2013-10-21T12:24:31Z |
|
| dc.date.available |
2013-10-21T12:24:31Z |
|
| dc.date.issued |
2013-06-21 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/25603
|
|
| dc.description.abstract |
Predmetom tejto bakalárskej práce je analýza ceny a cenovej politiky v organizácii "Hvězda - občanské sdružení" a návrh možných zmien či doporučení týkajúcich sa tejto oblasti. Práca je rozdelená na dve časti. Teoretická časť je zameraná na vysvetlenie pojmu cena, ciele podniku pri stanovovaní ceny, cenovú politiku, metódy tvorby cien a na stratégie ce-nových úprav. V praktickej časti je prevedená analýza cenovej politiky reálneho podniku na základe ktorej sú navrhnuté možné zmeny. |
cs |
| dc.format |
63 s. (86 226 znaků) |
cs |
| dc.format.extent |
4112675 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Cena
|
cs |
| dc.subject |
tvorba cien
|
cs |
| dc.subject |
cenová politika
|
cs |
| dc.subject |
metódy tvorby cien
|
cs |
| dc.subject |
faktory ovplyvňujúce cenu
|
cs |
| dc.subject |
cenové úpravy
|
cs |
| dc.subject |
Price
|
en |
| dc.subject |
pricing
|
en |
| dc.subject |
pricing policy
|
en |
| dc.subject |
pricing methods
|
en |
| dc.subject |
factors affecting price
|
en |
| dc.subject |
price adjustments
|
en |
| dc.title |
Cena a cenová politika organizace o.s. Hvězda |
cs |
| dc.title.alternative |
Price and Pricing Policy of o.s. Hvězda Organization |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Schincke, Jiří |
|
| dc.date.accepted |
2013-10-02 |
|
| dc.description.abstract-translated |
The subject of this bachelor thesis is the analysis of price and pricing policy in organization "Hvězda - občanské sdružení" and proposal of possible changes or recommendations relating to this field. Thesis is divided into two parts. The theoretical part is focused to ex-planation of price, business objectives in pricing, pricing policy, pricing methods and price adjustments. In the practical part is made analysis of pricing policy based on which posib-ble changes are proposed. |
en |
| dc.description.department |
Ústav ekonomie |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/112
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika, specializace Management a ekonomika podniku |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
30500
|
|
| utb.result.grade |
A |
|
| dc.date.submitted |
2013-08-12 |
|
