| dc.contributor.advisor |
Göttlichová, Marcela
|
|
| dc.contributor.author |
Horváthová, Barbara
|
|
| dc.date.accessioned |
2010-07-14T15:10:19Z |
|
| dc.date.available |
2010-07-14T15:10:19Z |
|
| dc.date.issued |
2007-05-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/2655
|
|
| dc.description.abstract |
Bakalárska práca skúma komunikačnú stratégiu neziskovej organizácie Instituto Portugues da Juventude v Portugalsku. Teoretická časť zhŕňa poznatky z oblasti neziskového sektoru v Českej republike, v Európskej únii a v Portugalsku, ako mieste pôsobenia vybranej organizácie. V praktickej časti sú teoretické znalosti aplikované na Instituto Portugues da Juventude a zanalyzované prostriedky komunikačnej stratégie organizácie. V práci je významná časť venovaná rovnako tak činnosti a štruktúre tejto neziskovej organizácie, čo umožňuje porovnanie fungovania neziskového sektoru u nás a v zahraničí. |
cs |
| dc.format |
73 s., 8 s. obr. priloh |
cs |
| dc.format.extent |
1476491 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
neziskový sektor
|
cs |
| dc.subject |
komunikačná stratégia
|
cs |
| dc.subject |
neziskové organizácie v zahraničí
|
cs |
| dc.subject |
marketing neziskového sektoru
|
cs |
| dc.subject |
non-profit sector
|
en |
| dc.subject |
communiaction strategy
|
en |
| dc.subject |
on-porfit organizations in fereign countries
|
en |
| dc.subject |
marketing of non-profit sector
|
en |
| dc.title |
Komunikačná stratégia zahraničnej neziskovej organizácie Institudo Portugues da Juventude |
cs |
| dc.title.alternative |
Communication strategy of foreign non-profit organisation Institudo Portugues da Juventude |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bačuvčík, Radim |
|
| dc.date.accepted |
2007-06-04 |
|
| dc.description.abstract-translated |
Bachelor work conducts the study of communication strategy of non-profit organization Instituto Portugues da Juventude in Portugal. Theoretical part considers the knowkedge from the fields of non-porfit sector in Czech republic, in European union and in Portugal, as a site of action of chosen organization. In a practical part is the theoretical knowledge applied to Instituto Portugues de Juventude and the facilities of the communication strategy of the organization are analyzed. In the work is one important part devoted to the activities and the structure of this non-porfit organization, what gives us a possibility to compare non-porfit sector in our and the foreign country. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
4802
|
|
| dc.date.assigned |
2007-01-15 |
|
| utb.result.grade |
A |
|
