[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost

Baysal, Erdem

[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost

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Language: English čeština

[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost

dc.contributor.advisor	Pilík, Michal
dc.contributor.author	Baysal, Erdem
dc.date.accessioned	2015-07-24T12:39:55Z
dc.date.available	2015-07-24T12:39:55Z
dc.date.issued	2015-02-16
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/32384
dc.description.abstract	A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
dc.format	26 p.
dc.format.extent	182772
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	B2B	cs
dc.subject	marketing	cs
dc.subject	automotive suppliers	cs
dc.subject	key account management	cs
dc.subject	supplier management	cs
dc.subject	B2B	en
dc.subject	marketing	en
dc.subject	automotive suppliers	en
dc.subject	key account management	en
dc.subject	supplier management	en
dc.title	[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost
dc.title.alternative	[NEOBHÁJENO] Project of Marketing Plan for a B2B company
dc.type	diplomová práce	cs
dc.contributor.referee	Chovancová, Miloslava
dc.date.accepted	2015-05-25
dc.description.abstract-translated	A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
dc.description.department	Ústav managementu a marketingu
dc.description.result	neobhájeno
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	36869
utb.result.grade	F
dc.date.submitted	2015-04-27
local.subject	dodavatelé	cs
local.subject	automobilový průmysl	cs
local.subject	řízení vztahů se zákazníky	cs
local.subject	suppliers	en
local.subject	customer relations management	en