Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan

Abstract

This paper focus on Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan.Lit erature from different researchers is also reviewed. The study is aimed at findi ng the relationship among sales promotion strategies and the prof itability of the firms along with the perception about sales promotion of the consumers and its relationship with the brand loyalty of that particular brand or company.