A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes

Plešová, Denisa

A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes

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A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes

dc.contributor.advisor	Papadaki, Šárka
dc.contributor.author	Plešová, Denisa
dc.date.accessioned	2017-07-03T09:13:34Z
dc.date.available	2017-07-03T09:13:34Z
dc.date.issued	2016-11-11
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/40062
dc.description.abstract	Bakalárska práca sa zaoberá analýzou trhu, skúma jeho históriu, metódy zberu dát a rozoberá aj súčasné trendy analýzy trhu. Tiež sa zameriava na dizajn on-line dotazníkov, ako by mali vyzerať od úvodnej strany až po záver. Práca taktiež skúma konštrukciu takých otázok v dotazníku, ktoré presvedčia respondenta daný dotazník dokončiť. Cieľom práce je tiež analýza ponuky jogy a vegetariánskej/vegánskej stravy v meste Senica na Slovensku a následné využitie zistených výsledkov pre založenie podniku s týmto zameraním.
dc.format	67 s. (96 047 znaků)
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	analýza trhu	cs
dc.subject	on-line dotazník	cs
dc.subject	on-line výskum	cs
dc.subject	respondent	cs
dc.subject	výskumník	cs
dc.subject	market analysis	en
dc.subject	online questionnaire	en
dc.subject	online research	en
dc.subject	respondent	en
dc.subject	researcher	en
dc.title	A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes
dc.title.alternative	A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes
dc.type	bakalářská práce	cs
dc.contributor.referee	Juřičková, Eva
dc.date.accepted	2017-06-14
dc.description.abstract-translated	The Bachelor´s thesis examines the market analysis and it goes through its history, data collection methods and the current market research trends. This thesis also focuses on the online questionnaire design, how it should look like from the very beginning until the end. Moreover, it outlines how to create the proper questions in order to persuade a respondent to finish the questionnaire. The thesis also aims to analyze the yoga and the vegetarian/vegan market in the city Senica in Slovakia and use the findings for the real future enterprise.
dc.description.department	Ústav moderních jazyků a literatur
dc.thesis.degree-discipline	Anglický jazyk pro manažerskou praxi	cs
dc.thesis.degree-discipline	English for Business Administration	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Humanities	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Filologie	cs
dc.thesis.degree-program	Philology	en
dc.identifier.stag	45557
utb.result.grade	C
dc.date.submitted	2017-05-05
local.subject	marketingový výzkum	cs
local.subject	dotazníkové šetření	cs
local.subject	veganská jídla	cs
local.subject	životní styl	cs
local.subject	jóga	cs
local.subject	marketing research	en
local.subject	questionnaires	en
local.subject	vegan meals	en
local.subject	life style	en
local.subject	yoga	en