| dc.contributor.advisor |
Chovancová, Miloslava
|
|
| dc.contributor.author |
Vazanová, Oľga
|
|
| dc.date.accessioned |
2010-07-15T12:35:41Z |
|
| dc.date.available |
2012-05-15T22:19:23Z |
|
| dc.date.issued |
2007-05-04 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/4054
|
|
| dc.description.abstract |
Diplomová práce se zabývá strategií rozvoje firmy Energoaqua, s.r.o. (která poskytuje metrologické služby v oblasti ověřování bytových a domových vodoměrů, měřičů tepla, jejich opravy, údržby a hodlá rozšířit portfolio činností diverzifikací do jiného odvětví. V teoretické části sa zabývá pojmy rozvoj podniku, analýza prostředí a podniku, jako východiskem pro zpracování projektu strategie rozvoje podniku. V praktické části je provedena analýza prostředí, současného stavu podniku, odvětví do kterého chce vstoupit, je definováná cílová skupina zákazníků a zpracován projekt ve vztahu ke strategii podniku. |
cs |
| dc.format |
89 s., 21 s. příloh |
cs |
| dc.format.extent |
2352374 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 04.05.2012 |
|
| dc.subject |
Strategie
|
cs |
| dc.subject |
analýza makroprostředí
|
cs |
| dc.subject |
PESTE
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
analýza odvětví
|
cs |
| dc.subject |
Porterův model pěti sil
|
cs |
| dc.subject |
rozvoj podniku - diverzifikace
|
cs |
| dc.subject |
portfolio
|
cs |
| dc.subject |
SBÚ
|
cs |
| dc.subject |
strategicko-podnikatelská jednotka
|
cs |
| dc.subject |
projekt
|
cs |
| dc.subject |
Strategy
|
en |
| dc.subject |
analysis of macroenvironment
|
en |
| dc.subject |
PESTE
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
field analysis
|
en |
| dc.subject |
Porter's model of five forces
|
en |
| dc.subject |
company's development - diversification
|
en |
| dc.subject |
portfolio
|
en |
| dc.subject |
SBU
|
en |
| dc.subject |
strategic-business unit
|
en |
| dc.subject |
project
|
en |
| dc.title |
Projekt strategie rozvoje firmy Energoaqua, s.r.o. |
cs |
| dc.title.alternative |
Strategy development project of Energoaqua, limited company. |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Poliačiková, Eva |
|
| dc.date.accepted |
2007-06-08 |
|
| dc.description.abstract-translated |
The thesis deals with the development strategy of Energoaqua, limited company. The company provides metrological services by means of checking water and heat meters in flats and houses as wel as by their repair mans maintenance. The company's target is to increase its portfolio by means od diversification into another field. The thesis consists of two parts. The theoretical one deals with the terms of company development strategy, analysis of environment and company, which all provides a basis for the project of company development strategy. The practical part of thesis contains the analysis of environment, current company's condition and the field that the company wishes to enter. Furthermore, there is also defined a group of targeted customers in relation to strategy as well as processed project of company's development. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
6389
|
|
| dc.date.assigned |
2007-03-09 |
|
| utb.result.grade |
B |
|
