| dc.contributor.advisor |
Illík, Rostislav
|
|
| dc.contributor.author |
Kováčová, Michaela
|
|
| dc.date.accessioned |
2010-07-18T18:23:16Z |
|
| dc.date.available |
2010-07-18T18:23:16Z |
|
| dc.date.issued |
2010-05-17 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/11399
|
|
| dc.description.abstract |
Táto práca je zameraná na propagáciu zdravej výživy jej uplatnenie vo vizuálnej komunikácii. Teoretická časť sa venuje histórií a súčasnosti v propagácií zameranej na tému zdravej výživy. Vývoj propagácie je modelovo predstavený na dvoch zahraničných a jednej tuzemskej spoločnosti, ktoré majú svoje pevné miesto na trhu. Poznatky z teoretickej časti sa stali východiskom pre časť praktickú, kde je odprezentovaný kompletný vizuálny štýl maloobchodu so zdravou výživou, Zdravíčko. Obsahuje všetky základné prvky Corporate Identity vytvorené formálne aj esteticky v jednotnom štýle. |
cs |
| dc.format |
55 s. |
cs |
| dc.format.extent |
3553618 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
corporate design
|
cs |
| dc.subject |
corporate identity
|
cs |
| dc.subject |
logo
|
cs |
| dc.subject |
písmo
|
cs |
| dc.subject |
farba
|
cs |
| dc.subject |
merkantil
|
cs |
| dc.subject |
obalový design
|
cs |
| dc.subject |
web
|
cs |
| dc.subject |
história
|
cs |
| dc.subject |
súčasnosť
|
cs |
| dc.subject |
propagácia
|
cs |
| dc.subject |
Kellogg's
|
cs |
| dc.subject |
Green Giant
|
cs |
| dc.subject |
Opavia
|
cs |
| dc.subject |
zdravá výživa
|
cs |
| dc.subject |
bio potraviny
|
cs |
| dc.subject |
corporate design
|
en |
| dc.subject |
corporate identity
|
en |
| dc.subject |
logo
|
en |
| dc.subject |
font
|
en |
| dc.subject |
colour
|
en |
| dc.subject |
stationery standards
|
en |
| dc.subject |
package design
|
en |
| dc.subject |
web
|
en |
| dc.subject |
history
|
en |
| dc.subject |
coincidence
|
en |
| dc.subject |
promotion
|
en |
| dc.subject |
Kellogg's
|
en |
| dc.subject |
Green Giant
|
en |
| dc.subject |
Opavia
|
en |
| dc.subject |
healthy food
|
en |
| dc.subject |
organic food
|
en |
| dc.title |
Propagácia zdravej výživy, história a súčasnosť u nás a vo svete, vizuálny štýl bio obchodu |
cs |
| dc.title.alternative |
1. Theoretical Part: Promotion of Healthy Food, History and Present Times of Promotion, documentation and critical analyze of Promotional Materials with this Topic Practical Part: Visual style of a Firm Producting (Promoting) Healthy Food and Life Style |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Eliška, Jiří |
|
| dc.date.accepted |
2010-06-14 |
|
| dc.description.abstract-translated |
The study focus on promotion of healthy nutrition and its usage in the visual communica-tion. Theoretical part deals with the history and present of promotion of healthy nutrition. The progress of the promotion is described on the examples of two foreign and one domes-tic company, which have stabilized position on the market. The findings from the theoreti-cal part serve as the background for the practical part, where the comprehensive visual style of the retail "Zdravíčko'q with the healthy nutrition products is presented. It entails all the main parts of Corporate Identity created formally and aesthetically in uniform style. |
en |
| dc.description.department |
Ústav reklamní fotografie a grafiky |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/129
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Multimedia a design - Grafický design |
cs |
| dc.thesis.degree-discipline |
Multimedia and Design - Graphic Design |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
BcA. |
cs |
| dc.thesis.degree-program |
Výtvarná umění |
cs |
| dc.thesis.degree-program |
Fine Arts |
en |
| dc.identifier.stag |
15016
|
|
| dc.date.assigned |
2009-12-01 |
|
| utb.result.grade |
D |
|
