| dc.contributor.advisor |
Jurášková, Olga
|
|
| dc.contributor.author |
Volejníková, Veronika
|
|
| dc.date.accessioned |
2010-07-13T22:52:29Z |
|
| dc.date.available |
2016-05-27T23:00:20Z |
|
| dc.date.issued |
2006-05-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/1666
|
|
| dc.description.abstract |
Bakalářská práce se zabývá vlivem interních PR na postoje a hodnoty zaměstnanců firmy. Objasňuje pojem interní public relations, na čem je postaveno a jaké jsou jeho formy. Dále pak mapuje nové nástroje vnitřního PR a tendence v České republice. Velká kapitola je věnována programu Investors in People (organizuje agentura Czech Invest), který je zaměřen mimo jiné na analyzování a následné zlepšování interní komunikace ve středních a malých firmách. |
cs |
| dc.format |
76 s., 5 s. příloh |
cs |
| dc.format.extent |
398982 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 15.05.2016 |
|
| dc.subject |
Interní Public Relations
|
cs |
| dc.subject |
Interní komunikace ve firmě
|
cs |
| dc.subject |
Nástroje interního PR
|
cs |
| dc.subject |
Incentivní programy
|
cs |
| dc.subject |
Teambuildingové aktivity
|
cs |
| dc.subject |
Investors in People
|
cs |
| dc.subject |
Interní zpravodaj
|
cs |
| dc.subject |
Internal Public Relations
|
en |
| dc.subject |
Internal communications in corporation
|
en |
| dc.subject |
Implements of internal PR
|
en |
| dc.subject |
Incentive programmes
|
en |
| dc.subject |
Teambuilding activities
|
en |
| dc.subject |
Investors in People
|
en |
| dc.subject |
Internal bullet
|
en |
| dc.title |
Vliv interních PR na postoje a hodnoty zaměstnanců firmy |
cs |
| dc.title.alternative |
The influence of internal PR on values and attitudes of employees towards their company |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bačuvčík, Radim |
|
| dc.date.accepted |
2006-06-01 |
|
| dc.description.abstract-translated |
This bachelor's final project deals with the influence of internal PR on values and attitudes of employees towards their company. It clarifies the determination of internal Public relations, and describes different internal PR types and PR tools. The thesis also analyses the contemporary situation in Czech Republic. The main chapter concerns the "Investors in People" programme (organized by Czech Invest) focused mainly on analysing and improving the internal PR communication in small and middle-sized companies. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
2651
|
|
| dc.date.assigned |
2006-01-13 |
|
| utb.result.grade |
A |
|
