Analýza konkurenceschopnosti firmy Baba, s.r.o.

Kiaňová, Petra

Analýza konkurenceschopnosti firmy Baba, s.r.o.

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Language: English čeština

Analýza konkurenceschopnosti firmy Baba, s.r.o.

dc.contributor.advisor	Kubík, Josef
dc.contributor.author	Kiaňová, Petra
dc.date.accessioned	2010-07-17T02:08:11Z
dc.date.available	2010-07-17T02:08:11Z
dc.date.issued	2008-05-23
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/7273
dc.description.abstract	Analýza konkurencie schopnosti firmy Baba s.r.o., je prácou zameranou na zistenie konku-renčnej pozície reštauračného zariadenia firmy Baba a zároveň obsahuje návrhy, ktoré by mohli túto pozíciu vylepšiť a tak ohroziť konkurenčnú silu svojich konkurentov na trhu. Vypracovaná SWOT analýza poukazuje na silné a slabé stránky firmy, ako aj na možné prí-ležitosti a hrozby. Previedla som prieskum na základe stanovených podmienok od vedenia spoločnosti a tým zaistila potrebné materiály a informácie na poskytnutie vylepšujúcich ná-vrhov firmy Baba s.r.o	cs
dc.format	67 s., 6 s. obr. příloh	cs
dc.format.extent	3616485 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Pouze v rámci univerzity
dc.subject	konkurencia	cs
dc.subject	benchmarking	cs
dc.subject	konkurenčné spravodajstvo	cs
dc.subject	konkurenčná stratégia	cs
dc.subject	konkurenčná výhoda	cs
dc.subject	konkurent	cs
dc.subject	služby	cs
dc.subject	marketing pohostinstva a cestovného ruchu	cs
dc.subject	SWOT analýza	cs
dc.subject	marketingový výskum	cs
dc.subject	dotazník	cs
dc.subject	competition	en
dc.subject	benchmarking	en
dc.subject	competitive intelligence	en
dc.subject	competitive strategy	en
dc.subject	competitive advantage	en
dc.subject	competitor	en
dc.subject	services	en
dc.subject	marketing of catering and tourism	en
dc.subject	SWOT analysis	en
dc.subject	marketing research	en
dc.subject	questionnaire	en
dc.title	Analýza konkurenceschopnosti firmy Baba, s.r.o.	cs
dc.title.alternative	Analysis of the competitiveness of the company Baba Ltd.	en
dc.type	bakalářská práce	cs
dc.contributor.referee	Linhart, Petr
dc.date.accepted	2008-06-10
dc.description.abstract-translated	Analysis of the competitiveness of the company Baba Ltd. is the work aimed at finding out the competitive position of the company's restaurant equipment and also contains proposals, which could improve this position and thus undermine the competitive strength of its competitors in the market. Prepared SWOT analysis points to the strengths and weaknesses of the company, as well as the possible opportunities and threats. I have carried out the research based on the conditions stated by the management team. This has ensured the necessary materials and information to provide the proposals that could improve the company Baba Ltd	en
dc.description.department	Ústav managementu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/115	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Management a ekonomika	cs
dc.thesis.degree-discipline	Management and economics	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	9767
dc.date.assigned	2008-03-21
utb.result.grade	C