| dc.contributor.advisor |
Dohnalová, Zuzana
|
|
| dc.contributor.author |
Obešlová, Barbora
|
|
| dc.date.accessioned |
2013-10-03T22:55:29Z |
|
| dc.date.available |
2013-10-03T22:55:29Z |
|
| dc.date.issued |
2012-03-26 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/18696
|
|
| dc.description.abstract |
Cieľom diplomovej práce je navrhnutie projektu implementácie konceptu Balanced Score-card do spoločnosti XY, s. r.o. prostredníctvom, ktorého môže spoločnosť zefektívniť me-ranie výkonnosti podniku. Diplomová práca je rozdelená a tri časti teoretickú, analytická a projekt. Teoretická časť je zameraná na spracovanie literárnej rešerši v oblasti strategickej analýzy a tiež predstavenie samotného konceptu Balanced Scorecard. Praktickej časť je zameraná na predstavenie spo-ločnosti XY, s.r.o. a vypracovanie strategickej analýzy, ktorá bola doplnená o ukazovateľ EVA. V projektovej časti je na základe prevedených analýz navrhnutý konceptu Balanced Scorecard do spoločnosti XY, s.r.o. |
cs |
| dc.format |
94 |
cs |
| dc.format.extent |
2742589 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Balanced Scorecard
|
cs |
| dc.subject |
Ekonomická pridaná hodnota
|
cs |
| dc.subject |
strategicky cieľ
|
cs |
| dc.subject |
strategická mapa
|
cs |
| dc.subject |
strategická akciea
|
cs |
| dc.subject |
implementácia
|
cs |
| dc.subject |
balanced scorecard
|
en |
| dc.subject |
economic value added
|
en |
| dc.subject |
strategic objectives
|
en |
| dc.subject |
strategy map
|
en |
| dc.subject |
strate-gic action
|
en |
| dc.subject |
implementation
|
en |
| dc.title |
Projekt implementace Balanced Scorecard ve společnosti XY |
cs |
| dc.title.alternative |
Project to Implementation of Balanced Scorecard in Company XY |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Gallo, Peter |
|
| dc.date.accepted |
2012-05-24 |
|
| dc.description.abstract-translated |
The aim of this thesis is to propose a project to implement the concept of Balanced Score-card in the XY Company, p. r.o. through which a company can streamline business perfor-mance measurement. The thesis is divided into three parts: theoretical, analytical and project. The theoretical part focused on the process of literature research in the field of strategic analy-sis and also show the very concept of Balanced Scorecard. The practical part is focused on the displacement of XY Company, p. r. a. and development of strategic analysis, which was supplemented by an indicator EVA. The design part of the proposeddeployment of the thesis, the concept of Balanced Scorecard in the XY Company, p. r. a. |
en |
| dc.description.department |
Ústav financí a účetnictví |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/172
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Finance |
cs |
| dc.thesis.degree-discipline |
Finance |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Hospodářská politika a správa |
cs |
| dc.thesis.degree-program |
Economic Policy and Administration |
en |
| dc.identifier.stag |
24643
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2012-05-02 |
|
