Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005

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Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005

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dc.contributor.advisor Evverett, Robin
dc.contributor.author Václavíková, Katarína
dc.date.accessioned 2010-07-14T00:42:10Z
dc.date.available 2010-07-14T00:42:10Z
dc.date.issued 2005-12-09
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/1973
dc.description.abstract Vo svojej bakalárskej práci sa zameriavam po dohode so zástupcami firmy Allport Ltd. na jej marketingovú analýzu a pôsobenie na Českom trhu. Moja analýza bude rozdelená na dve základné časti, to je na externú marketingovú analýzu a na internú marketingovú analýzu. V práci sa taktiež budem zaoberať celkovou štruktúrou sektoru prepravy, podmienkami vstupu na Český trh, ktoré budú rozobrané v PEST analýze. V celej bakalárskej práci sú využité grafy a rôzne pomocné obrázky pre lepšiu orientáciu čitateľa v danej problematike. cs
dc.format 72 s., 4 s. obr. priloh cs
dc.format.extent 618637 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Práce není přístupná
dc.subject doprava cs
dc.subject prepravca cs
dc.subject nakladna doprava cs
dc.subject cestna doprava cs
dc.subject plny naklad cs
dc.subject cistocny naklad cs
dc.subject vyrobcovia cs
dc.subject deregulacia cs
dc.subject zasielka cs
dc.subject naklad cs
dc.subject haulier en
dc.subject haulage en
dc.subject freight forwarding en
dc.subject road freight en
dc.subject full load en
dc.subject groupage en
dc.subject agency en
dc.subject manufacturers en
dc.subject deregulation en
dc.subject consignment en
dc.subject en
dc.title Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005 cs
dc.title.alternative Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005 en
dc.type bakalářská práce cs
dc.contributor.referee
dc.date.accepted 2006-01-23
dc.description.abstract-translated The aim of this dissertation work is to analyse recent situation on Czech market and possibly suggest new opportunities to develop our performance on this market and to obtain new customers. en
dc.description.department Vyšší odborná škola ekonomická cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/123 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Marketing cs
dc.thesis.degree-discipline Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 2554
dc.date.assigned 2005-10-07
utb.result.grade A
utb.result.grade A


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