| dc.contributor.advisor |
Kubík, Josef
|
|
| dc.contributor.author |
Lukáč, David
|
|
| dc.date.accessioned |
2013-10-07T03:35:03Z |
|
| dc.date.available |
2013-10-07T03:35:03Z |
|
| dc.date.issued |
2012-04-02 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/21595
|
|
| dc.description.abstract |
Tato bakalářská práce se zaměřuje na analýzu konkurenceschopnosti ve společnosti XY. Cílem práce je důkladný rozbor pozice firmy v konkurenčním prostředí a návrh opatření, která povedou ke zlepšení konkurenceschopnosti firmy. V teoretické části jsou vysvětleny pojmy, související s konkurenceschopností a analýzy, které jsou následně použity v praktické části práce. Praktická část zahrnuje charakteristiku společnosti, její konkurenci, matici BCG a analýzy SWOT, PEST a Porterovu. V závěru bakalářské práce jsou uvedeny návrhy a doporučení na zlepšení konkurenceschopnosti. |
cs |
| dc.format |
73 |
cs |
| dc.format.extent |
2009003 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
analýza konkurenceschopnosti
|
cs |
| dc.subject |
BCG matice
|
cs |
| dc.subject |
analýza SWOT
|
cs |
| dc.subject |
analýza PEST
|
cs |
| dc.subject |
Porterova analýza
|
cs |
| dc.subject |
competitive ability analysis
|
en |
| dc.subject |
BCG matrix
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
PEST analysis
|
en |
| dc.subject |
Porter analysis
|
en |
| dc.title |
Analýza konkurenceschopnosti společnosti XY |
cs |
| dc.title.alternative |
The Competitive Ability Analysis of the company XY |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bejtkovský, Jiří |
|
| dc.date.accepted |
2012-06-05 |
|
| dc.description.abstract-translated |
This bachelor thesis is focused on the Competitive Ability Analysis in the Company XY. Goals of this thesis are thorough understanding of the company's position in competitive environment and suggestions of measurements which could strenghten competitive ability of the company. In theoretical part are explained terms such as competitive ability and analyses, which are later used in the practical part of thesis. The practical part contains company characteristics, its competition, BCG matrix and analyses SWOT, PEST and Porter. In the end of thesis are stated suggestions and recommendations to improve competitive ability in the company. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
24231
|
|
| utb.result.grade |
A |
|
| dc.date.submitted |
2012-05-18 |
|
