Nové trendy v marketingu a jejich aplikace ve vybrané společnosti

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Nové trendy v marketingu a jejich aplikace ve vybrané společnosti

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dc.contributor.advisor Taraba, Pavel
dc.contributor.author Radenová, Martina
dc.date.accessioned 2013-10-07T15:10:00Z
dc.date.available 2013-10-07T15:10:00Z
dc.date.issued 2011-12-15
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/21898
dc.description.abstract Bakalárska práca je zameraná na problematiku nových trendov v marketingu a vyhodnocuje využívanie marketingových nástrojov spoločnosti QEX, a.s V teoretickej časti sa práca zameriava na využívanie marketingovej komunikácie na internete. Bližšie rozoberá jednotlivé formy nových trendov, medzi ktoré patrí event marketing, guerilla marketing, buzzmarketing alebo virálny marketing, či využívanie sociálnych sietí na účely marketingu. Praktická časť sa zaoberá zhodnotením marketingových aktivít spoločnosti QEX, a.s Na základe poskytnutých informácii zo strany spoločnosti a spracovaného dotazníka, boli spoločnosti navrhnuté nové možnosti a ich aplikácia. cs
dc.format 76 s. (73 389 znaků) cs
dc.format.extent 2321363 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject nové trendy cs
dc.subject marketingová komunikácia cs
dc.subject sociálne siete cs
dc.subject internet cs
dc.subject event marketing cs
dc.subject komunikácia so zákazníkmi cs
dc.subject reklama cs
dc.subject new trends en
dc.subject marketing communication en
dc.subject social networks en
dc.subject Internet en
dc.subject event marketing en
dc.subject communication with consumers en
dc.subject advertising en
dc.title Nové trendy v marketingu a jejich aplikace ve vybrané společnosti cs
dc.title.alternative New Trends in Marketing and their Assertion in the Company en
dc.type bakalářská práce cs
dc.contributor.referee Tomaštík, Marek
dc.date.accepted 2012-06-06
dc.description.abstract-translated Submitted bachelor work is centred on new marketing trends. In this work we analyzed marketing tools application of particular company QEX, a.s Theoretical part of bachelor work is oriented at usage of marketing communication published on the Internet. It is closer aimed on respective forms of new marketing trends such as event marketing, guerilla marketing, buzzmarketing and viral marketing; and also social network usage for marketing purposes. Practical part of this work proceeds on marketing activity evaluation of QEX, a.s. company. Based on information provided by this particular company and also on information ob-tained by answer sheets interpretation, we suggested new marketing opportunities and their applications to QEX, a.s. company. en
dc.description.department Ústav logistiky cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/106 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Logistika a management cs
dc.thesis.degree-discipline Logistics and Management en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 27206
utb.result.grade A
dc.date.submitted 2012-05-10
local.subject marketingová komunikace cs
local.subject internetový marketing cs
local.subject communication in marketing en
local.subject Internet marketing en


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