Form of electronic marketing and its influence on competitiveness in Intense capital, LLC

Špico, Jaromír

Form of electronic marketing and its influence on competitiveness in Intense capital, LLC

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Language: English čeština

Form of electronic marketing and its influence on competitiveness in Intense capital, LLC

dc.contributor.advisor	Pilík, Michal
dc.contributor.author	Špico, Jaromír
dc.date.accessioned	2010-07-14T05:36:44Z
dc.date.available	2010-07-14T05:36:44Z
dc.date.issued	2006-05-19
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/2271
dc.description.abstract	Bakalárska práca "Forma elektronického marketingu a jej vplyv na konkurencieschopnosť firmy Intense capital, s.r.o." pojednáva o používaní elektronického marketingu v začínajúcej firme podnikajúcej v oblasti investícií. V teoretickej časti BP je prehľad poznatkov z oblasti e-marketingu tak, aby dával ucelený obraz vo forme vhodnej na vytvorenie e-marketingovej stratégie. V tejto časti som čerpal takmer výhradne zo zahraničnej literatúry a najviac z internetových zdrojov. V praktickej časti nasleduje predstavenie firmy Intense capital, s.r.o., opis a charakteristika súčasného stavu jej e-marketingu. V záverečnej časti je návrh vhodnej stratégie elektronického marketingu, pomocou ktorej by firma mohla dosiahnuť zvýšenie svojej konkurencieschopnosti.	cs
dc.format	69 s., 14 s. obr. příloh.	cs
dc.format.extent	1323353 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Pouze v rámci univerzity
dc.subject	elektronický marketing	cs
dc.subject	Internet	cs
dc.subject	konkurencieschopnosť	cs
dc.subject	celosvetová sieť	cs
dc.subject	marketingový mix	cs
dc.subject	reklama	cs
dc.subject	elektronická komercia	cs
dc.subject	elektronické podnikanie	cs
dc.subject	electronic marketing	en
dc.subject	Internet	en
dc.subject	competitiveness	en
dc.subject	World-Wide Web	en
dc.subject	marketing mix	en
dc.subject	advertisement	en
dc.subject	e-commerce	en
dc.subject	e-business	en
dc.title	Form of electronic marketing and its influence on competitiveness in Intense capital, LLC	cs
dc.title.alternative	Form of electronic marketing and its influence on competitiveness in Intense capital, LLC	en
dc.type	bakalářská práce	cs
dc.contributor.referee	Chovancová, Miloslava
dc.date.accepted	2006-06-14
dc.description.abstract-translated	Bachelor thesis "Form of electronic marketing and its influence on competitiveness in Intense capital, LLC'q deals with the use of electronic marketing in the beginning firm enterprising in the sphere of investment. The theoretical part of the bachelor thesis provides a review of knowledge about e-marketing in the form suitable for the creation of e-marketing strategy. For this part I gathered mainly from foreign literature and the most from the Internet sources. The practical part starts with the presentation of the Intense capital company and then continues with the description and characteristics of the present state of e-marketing in the firm. The conclusion part deals with the suggestion for appropriate e-marketing strategy intended to help the firm to increase its competitiveness.	en
dc.description.department	Ústav managementu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/115	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Management a ekonomika	cs
dc.thesis.degree-discipline	Management and economics	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	4165
dc.date.assigned	2006-03-13
utb.result.grade	A