Business Contacts of Baťa Concern with the Soviets in 1918–1938

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Business Contacts of Baťa Concern with the Soviets in 1918–1938

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dc.contributor.author Marek, Martin
dc.date.accessioned 2013-12-09T13:55:05Z
dc.date.available 2013-12-09T13:55:05Z
dc.date.issued 2008
dc.identifier.issn 0081-007X
dc.identifier.uri http://hdl.handle.net/10563/25828
dc.description.abstract This study brings to attention the active endeavour of Baťa concern to expand to Soviet markets in the interwar period. It also analyzes mutual study contacts between Baťa concern representatives and their Soviet counterparts. Moreover, the study examines the extent of awareness of the Soviet Union in Baťa company and the way the USSR and its economic system were presented by Baťa company press. Last but not least, the study focuses on the business strategy employed by Baťa management and the degree of its compactness, i.e. the short-term modifications of business tactics. By combining chronological and thematic approaches, the study reveals the intentions of Baťa management and also differences in the way they communicated and presented facts when addressing their Soviet counterparts, Baťa company employees and domestic competitors. en
dc.format text
dc.language.iso cs
dc.publisher Historický ústav Akademie věd České republiky
dc.relation.ispartof Slovanské historické studie
dc.subject Baťovy závody cs
dc.subject spolupráce cs
dc.subject Sovětský svaz cs
dc.subject podniková ekonomika cs
dc.subject zahraniční obchod cs
dc.subject cooperation en
dc.subject Soviet Union en
dc.subject managerial economics en
dc.subject foreign trade en
dc.title Business Contacts of Baťa Concern with the Soviets in 1918–1938 en
dc.title Hospodářské kontakty Baťových závodů se Sověty v letech 1918−1938 cs
dc.type Article cs
bata.publisher-location Praha
bata.relation.volume 33
bata.relation.issue 1
bata.citation.spage 43
bata.citation.epage 118
bata.date.actual 2008
bata.category řízení cs
bata.order 6


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