| dc.contributor.advisor |
Vaněk, Jiří
|
|
| dc.contributor.author |
Krčová, Zuzana
|
|
| dc.date.accessioned |
2015-03-08T21:07:16Z |
|
| dc.date.available |
2015-03-08T21:07:16Z |
|
| dc.date.issued |
2014-02-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/29576
|
|
| dc.description.abstract |
Táto bakalárska práca sa zaoberá analýzou konkurencieschopnosti spoločnosti Sylex, s.r.o. Teoretická časť je zameraná na poznatky z odbornej literatúry týkajúce sa konkurencie, konkurencieschopnosti, konkurenčných stratégii a tiež výhodách, ktoré podniky využívajú, aby svoje postavenie voči súperom posilnili. V praktickej časti je uskutočnená analýza konkurencieschopnosti zvolenej spoločnosti, ktorej záver poskytuje návrhy na zlepšenia. Pri analýze sme použili nástroje ako benchmarking, SWOT analýza, PESTLE analýza, Porterov model piatich konkurenčných síl, ďalej však tiež IFE, EFE a SPACE matice. |
|
| dc.format |
87 s. (104 875 znakov) |
|
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
konkurencia
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
benchmarking
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
PESTLE analýza
|
cs |
| dc.subject |
competition
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
benchmarking
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
PESTLE analysis
|
en |
| dc.title |
Analýza konkurenceschopnosti společnosti Sylex, s.r.o. |
|
| dc.title.alternative |
The Analysis of Competitiveness of the Sylex, s.r.o. |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bejtkovský, Jiří |
|
| dc.date.accepted |
2014-06-03 |
|
| dc.description.abstract-translated |
This thesis deals with the analysis of competitiveness of the company Sylex, s.r.o. Theoretical part is focused on the literature knowledge related to competition, competitiveness, competitive strategies and advantages which are used by companies to strengthen their position against competitors. In the practical part there is realised the analysis of competitiveness of the chosen company which conclusion provides proposals for improvements. We used tools like benchmarking, SWOT analysis, PESTLE analysis, Porter's five forces model, moreover IFE, EFE and SPACE matrix, while making the analysis. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
35700
|
|
| utb.result.grade |
D |
|
| dc.date.submitted |
2014-05-16 |
|
