| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Postová, Soňa
|
|
| dc.date.accessioned |
2015-03-08T21:15:10Z |
|
| dc.date.available |
2015-03-08T21:15:10Z |
|
| dc.date.issued |
2014-02-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/29886
|
|
| dc.description.abstract |
Predkladaná bakalárska práca sa zaoberá spracovaním organizovaných charitatívnych akcií pre neziskovú organizáciu Regionálne centrum slobody zvierat Skalica. Teoretická časť bakalárskej práce popisuje neziskové organizácie, spracováva poznatky z neziskového sektoru, z marketingu neziskových organizácií, event marketingu. Definovaný je fundraising, jeho metódy a princípy. V úvode praktickej časti je charakterizovaná organizácia Regionálne centrum slobody zvierat Skalica, na ktorú sú spracované analýzy súčasného stavu organizácie. V praktickej časti sa ďalej zaoberám charitatívnymi akciami, ktoré sa pre organizáciu organizovali. V závere praktickej časti navrhujem odporučenia na zlepšenie organizovania akcií a celkového zlepšenia chodu útulku, podrobené nákladovej rizikovej a časovej analýze. |
|
| dc.format |
78 s. (102 503 znaků) |
|
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Neziskové organizácie
|
cs |
| dc.subject |
image organizácie
|
cs |
| dc.subject |
fundraising
|
cs |
| dc.subject |
Public relations
|
cs |
| dc.subject |
event marketing
|
cs |
| dc.subject |
organizovanie benefičných akcií
|
cs |
| dc.subject |
Non-profit organization
|
en |
| dc.subject |
image organization
|
en |
| dc.subject |
fundraising
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
event marketing
|
en |
| dc.subject |
organizing charity events
|
en |
| dc.title |
Organizování benefičních akcí pro Regionální centrum svobody zvířat Skalica |
|
| dc.title.alternative |
Charity Fundraising Events for The Regional Centre of Animal Liberation in Skalica |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Svobodová, Ľubomíra |
|
| dc.date.accepted |
2014-06-05 |
|
| dc.description.abstract-translated |
The work deals with the processing of charity events for non-profit organization "The Re-gional Centre of freedom for animals" in Skalica. The theoretical part of the thesis describes a non-profit organizations, handles the know-ledge of non-profit sector, non-profit organizations in marketing and event marketing. Fur-themore, there is fundraising, its methods and principles defined. In the introduction to the practical part there is a definition of the organization "The Regional Centre of freedom for animals" in Skalica, which is processed by the analysis of the current state of the organiza-tion. In the practical part of the work we also describe the charity events, which have al-ready been organized . In conclusion to the practical part, I propose recommendations for improving the organizing the events and an overall improvement in running the shelter, the costs and time risk analysis. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
36151
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2014-05-16 |
|
