The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina

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The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina

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dc.contributor.advisor Pilík, Michal
dc.contributor.author Babović, Mirna
dc.date.accessioned 2015-03-08T21:15:52Z
dc.date.available 2015-03-08T21:15:52Z
dc.date.issued 2014-02-22
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/30015
dc.description.abstract Fakulta managementu a ekonomiky je součástí Univerzity Tomáše Bati ve Zlíně - vcelku mladá vysoká škola, která aktivně buduje svou pověst v zahraničí, jelikož si obě instituce velmi cení internacionalizace, které již vstoupily na konkrétní mezinárodní trhy. Fakulta managementu a ekonomiky ve Zlíně měla uspokojivý počet zahraničních studentů z Bosny a Hercegoviny. V současné době ale tato instituce nemá žádnou marketinkovou komunikaci směrem k bosenskému trhu. Tato diplomová práce je projektem marketingové komunikace Fakulty managementu a ekonomiky ve Zlíně, aby mohla úspěšně vstoupit na bosenský trh. Projekt se skládá z několika fázích realizace,mimo jiné časové analýzy, analýzy rizik a potenciální partnerství v cílovém trhu.
dc.format 107 p. (145 349 characters)
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject marketingové komunikace cs
dc.subject integrované marketingové komunikace cs
dc.subject vysokoškolské vzdělávání cs
dc.subject internacionalizace cs
dc.subject Bosna a Hercegovina cs
dc.subject marketing communications en
dc.subject integrated marketing communications en
dc.subject higher education en
dc.subject internationalization en
dc.subject Bosnia and Herzegovina en
dc.title The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina
dc.title.alternative The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina
dc.type diplomová práce cs
dc.contributor.referee Barešová, Petra
dc.date.accepted 2014-05-21
dc.description.abstract-translated Faculty of Management and Economics is part of Tomas Bata University - young universi-ty that is actively building its reputation within national borders and abroad. As both insti-tutions highly value internationalization, they have already entered specific international markets. So far, Faculty of Management and Economics had satisfactory number of international students from Bosnia and Herzegovina. Currently, this institution doesn't have any market-ing communications activities toward Bosnian market. This Master thesis develops marketing communications project for Faculty of Management and Economics in order to successfully enter Bosnian market. Project is consisted of sever-al implementation phases, as well as time analysis, risk analysis and potential partnership in target market.
dc.description.department Ústav managementu a marketingu
dc.thesis.degree-discipline Management a marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 36306
utb.result.grade D
dc.date.submitted 2014-05-02


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