| dc.contributor.advisor |
Pilík, Michal
|
|
| dc.contributor.author |
Babović, Mirna
|
|
| dc.date.accessioned |
2015-03-08T21:15:52Z |
|
| dc.date.available |
2015-03-08T21:15:52Z |
|
| dc.date.issued |
2014-02-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/30015
|
|
| dc.description.abstract |
Fakulta managementu a ekonomiky je součástí Univerzity Tomáše Bati ve Zlíně - vcelku mladá vysoká škola, která aktivně buduje svou pověst v zahraničí, jelikož si obě instituce velmi cení internacionalizace, které již vstoupily na konkrétní mezinárodní trhy. Fakulta managementu a ekonomiky ve Zlíně měla uspokojivý počet zahraničních studentů z Bosny a Hercegoviny. V současné době ale tato instituce nemá žádnou marketinkovou komunikaci směrem k bosenskému trhu. Tato diplomová práce je projektem marketingové komunikace Fakulty managementu a ekonomiky ve Zlíně, aby mohla úspěšně vstoupit na bosenský trh. Projekt se skládá z několika fázích realizace,mimo jiné časové analýzy, analýzy rizik a potenciální partnerství v cílovém trhu. |
|
| dc.format |
107 p. (145 349 characters) |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketingové komunikace
|
cs |
| dc.subject |
integrované marketingové komunikace
|
cs |
| dc.subject |
vysokoškolské vzdělávání
|
cs |
| dc.subject |
internacionalizace
|
cs |
| dc.subject |
Bosna a Hercegovina
|
cs |
| dc.subject |
marketing communications
|
en |
| dc.subject |
integrated marketing communications
|
en |
| dc.subject |
higher education
|
en |
| dc.subject |
internationalization
|
en |
| dc.subject |
Bosnia and Herzegovina
|
en |
| dc.title |
The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina |
|
| dc.title.alternative |
The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina |
|
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Barešová, Petra |
|
| dc.date.accepted |
2014-05-21 |
|
| dc.description.abstract-translated |
Faculty of Management and Economics is part of Tomas Bata University - young universi-ty that is actively building its reputation within national borders and abroad. As both insti-tutions highly value internationalization, they have already entered specific international markets. So far, Faculty of Management and Economics had satisfactory number of international students from Bosnia and Herzegovina. Currently, this institution doesn't have any market-ing communications activities toward Bosnian market. This Master thesis develops marketing communications project for Faculty of Management and Economics in order to successfully enter Bosnian market. Project is consisted of sever-al implementation phases, as well as time analysis, risk analysis and potential partnership in target market. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
|
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
36306
|
|
| utb.result.grade |
D |
|
| dc.date.submitted |
2014-05-02 |
|
