| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Voleníková, Gabriela
|
|
| dc.date.accessioned |
2010-07-14T21:32:18Z |
|
| dc.date.available |
2014-05-04T23:00:22Z |
|
| dc.date.issued |
2007-05-04 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/3164
|
|
| dc.description.abstract |
Predmetom diplomovej práce je spracovanie projektu vstupu spoločnosti Tento, a.s. na ruský trh s novým výrobkom Hemo-Roll. Na základe podkladov sú spracované teoretické východiská ako základ pre analýzu tejto spoločnosti pri jej exportnej činnosti. Analytická časť sa zaoberá analýzou, zhodnotením stavu a overením teoretických východísk pri vstupe na ruský trh. Výsledkom tejto práce bude navrhnuté riešenie, ktoré by firma v oblasti exportnej činnosti mala podstúpiť. Navrhnuté opatrenia sú vyhodnotené podľa ekonomickej náročnosti a sú tiež popísané riziká ich realizácie. Uvedené téma som si vybrala z toho dôvodu, že ma zaujala otázka, či firma Tento, a.s. je schopná obstáť na náročnom konkurenčnom trhu v rámci Ruskej Federácie. |
cs |
| dc.format |
89 s., 6 s. príloh |
cs |
| dc.format.extent |
1183397 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 04.05.2014 |
|
| dc.subject |
ruský trh
|
cs |
| dc.subject |
medzinárodný obchod
|
cs |
| dc.subject |
export
|
cs |
| dc.subject |
konkurencia
|
cs |
| dc.subject |
zákazník
|
cs |
| dc.subject |
stratégia vstupu
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
distribučné cesty
|
cs |
| dc.subject |
riziková analýza
|
cs |
| dc.subject |
nový produkt
|
cs |
| dc.subject |
Russian market
|
en |
| dc.subject |
international trade
|
en |
| dc.subject |
export
|
en |
| dc.subject |
competitions
|
en |
| dc.subject |
consumer
|
en |
| dc.subject |
strategy of entering
|
en |
| dc.subject |
promotion
|
en |
| dc.subject |
distribution
|
en |
| dc.subject |
risk analyze
|
en |
| dc.subject |
new product
|
en |
| dc.title |
Projekt vstupu na ruský trh výrobku firmy tento |
cs |
| dc.title.alternative |
The Project of entering on the Russian market for product of Tento |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Šebíková, Mirka |
|
| dc.date.accepted |
2007-05-30 |
|
| dc.description.abstract-translated |
The main purpose of this thesis is to inform about strategies of the Tento, a.s. company to penetrate Russian market with the new product Hemo-Roll. Based on materials that have been analyzed, this study evaluates theoretical possibilities of expanding to the new market, within the frame of Tento, a.s. The analytical part provides deep analysis of the company, the situation on current markets, company's core competences and provides conjectural consequences of entering the Russian market. The thesis thoroughly analyzes all challenges connected with the expansion to new markets and provides concrete solutions the company should take into consideration. In addition, proposed solutions are evaluated according to economic demands, possible risks and challenges the company could face. I have chosen the topic because I am interested in the question, if the Tento a.s. company is able to compete on highly competitive markets in the Russian Federation. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
5979
|
|
| dc.date.assigned |
2007-03-09 |
|
| utb.result.grade |
A |
|
