[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost

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[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost

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dc.contributor.advisor Pilík, Michal
dc.contributor.author Baysal, Erdem
dc.date.accessioned 2015-07-24T12:39:55Z
dc.date.available 2015-07-24T12:39:55Z
dc.date.issued 2015-02-16
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/32384
dc.description.abstract A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
dc.format 26 p.
dc.format.extent 182772
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject B2B cs
dc.subject marketing cs
dc.subject automotive suppliers cs
dc.subject key account management cs
dc.subject supplier management cs
dc.subject B2B en
dc.subject marketing en
dc.subject automotive suppliers en
dc.subject key account management en
dc.subject supplier management en
dc.title [NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost
dc.title.alternative [NEOBHÁJENO] Project of Marketing Plan for a B2B company
dc.type diplomová práce cs
dc.contributor.referee Chovancová, Miloslava
dc.date.accepted 2015-05-25
dc.description.abstract-translated A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
dc.description.department Ústav managementu a marketingu
dc.description.result neobhájeno
dc.thesis.degree-discipline Management a marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 36869
utb.result.grade F
dc.date.submitted 2015-04-27


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