Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan

Nazish Zehra, Rizvi; Sadia, Malik

Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan

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Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan

dc.contributor.author	Nazish Zehra, Rizvi
dc.contributor.author	Sadia, Malik
dc.date.accessioned	2016-01-08T16:12:20Z
dc.date.available	2016-01-08T16:12:20Z
dc.date.issued	2011
dc.identifier.issn	2044-4621
dc.identifier.uri	http://hdl.handle.net/10563/34701
dc.description.abstract	This paper focus on Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan.Lit erature from different researchers is also reviewed. The study is aimed at findi ng the relationship among sales promotion strategies and the prof itability of the firms along with the perception about sales promotion of the consumers and its relationship with the brand loyalty of that particular brand or company.	en
dc.format	text
dc.language.iso	en
dc.publisher	Institute of Interdisciplinary Business Research
dc.relation.ispartof	Interdisciplinary Journal of Contemporary Research in Business
dc.relation.uri	http://www.researchgate.net/profile/Appalayya_Meesala/publication/258727976_Identification_of_Engaged_Employee_Groups_Who_all_are_the_Full_-Throttles_the_Wet-Behind-the-Ears_and_the_Past-the-Primes_in_India/links/00b49520ce6181e699000000.pdf#page=296
dc.subject	Impact	en
dc.subject	Sales Promotion	en
dc.subject	Organizations' Profitability	en
dc.subject	Consumer's Perception in Pakistan	en
dc.title	Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan	en
dc.type	Article	cs
bata.relation.volume	3
bata.relation.issue	5
bata.citation.spage	296
bata.citation.epage	310
bata.date.actual	2011
bata.order	1783