Analýza propagačných aktivít HC Hamé Zlín

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Analýza propagačných aktivít HC Hamé Zlín

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dc.contributor.advisor Taťák, Vlastimil
dc.contributor.author Jankovič, Ľubomír
dc.date.accessioned 2016-06-06T08:30:20Z
dc.date.available 2016-06-06T08:30:20Z
dc.date.issued 2005-02-10
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/35425
dc.description.abstract V mojej práci sa, ako už z názvu vyplýva, zaoberám propagačnou činnosťou hokejového klubu HC Hamé Zlín. V úvode spracovávam teoretické poznatky zamerané na šport, bez ktorých by nebolo možné danej tematike porozumieť. Taktiež sa tu ďalej oboznamujeme s bohatou históriou a postupným vývinom tohto klubu. Z histórie sa postupne dostávam až k súčasnému fungovaniu klubu. Ďalej sa tu hlbšie zaoberám propagačnou činnosťou klubu, jeho komunikáciou s laickou i odbornou verejnosťou a fanúšikmi. Detailne rozoberám propagačnú činnosť a propagačné prostriedky klubu a v závere sa snažím o ich zhodnotenie.
dc.format 51
dc.format.extent 299454
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject Propagácia cs
dc.subject Komunikácia cs
dc.subject HC Hamé Zlín cs
dc.subject Propagačné aktivity cs
dc.subject Propagačné prostriedky cs
dc.subject Promotion en
dc.subject Communication en
dc.subject HC Hamé Zlín en
dc.subject Promotional activities en
dc.subject Promotional means en
dc.title Analýza propagačných aktivít HC Hamé Zlín
dc.title.alternative The analysis of the promotional activities of HC HAMÉ Zlín
dc.type bakalářská práce cs
dc.contributor.referee Pavlů, Dušan
dc.date.accepted 2005-08-30
dc.description.abstract-translated In my thesis, as is apparent from the title itself, I am dealing with the promotional activities of the hockey club HC HAMÉ Zlín. In the introduction theoretical knowledge from the field of the marketing communication is being processed, as well as the sport oriented knowledge, which is crucial for the understanding of the given subject matter. We also get acquaint with the abundant history and the progressive development of this club. From its history I successively get to the contemporary operation. Furthermore, I am more profoundly dealing with the promotional activities of the club, its communication with the laic as well as the expert public and fans. The promotional activities and the promotional means of the club are elaborated in detail and in the conclusion I am trying to assess them.
dc.description.department Ústav marketingových komunikací
dc.thesis.degree-discipline Marketingové komunikace cs
dc.thesis.degree-discipline Marketing Communications en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Multimedia Communications en
dc.thesis.degree-name Bc.
dc.thesis.degree-program Mediální a komunikační studia cs
dc.thesis.degree-program Media and Communication Studies en
dc.identifier.stag 523
utb.result.grade D
dc.date.submitted 2005-08-15


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