| dc.contributor.advisor |
Buzková, Kateřina
|
|
| dc.contributor.author |
Môťovská, Mária
|
|
| dc.date.accessioned |
2016-11-20T23:35:35Z |
|
| dc.date.available |
2016-11-20T23:35:35Z |
|
| dc.date.issued |
2015-12-01 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/37090
|
|
| dc.description.abstract |
Táto práca sa zaoberá product placementom v oblasti Youtube na území Českej a Slovenskej republiky. Najskôr je definovaná a priblížená samotná doména Youtube, bližšie popísaná história a to ako samotný Youtube funguje. Následne sú definované základné termíny ako youtuber, product placement, sponzor, audiovizuálny štýl Youtube a ich pôsobenie medzi sebou. Práca je predovšetkým zameraná na súčasnú situáciu Youtube, na jeho divákov a na to ako sa dá prakticky využiť pri marketingových stratégiach. |
|
| dc.format |
38 |
|
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Product placement
|
cs |
| dc.subject |
audiovizuálny štýl
|
cs |
| dc.subject |
sponzor
|
cs |
| dc.subject |
youtuber
|
cs |
| dc.subject |
Trueview reklama
|
cs |
| dc.subject |
marketingová stratégia
|
cs |
| dc.subject |
Product placement
|
en |
| dc.subject |
audio-visual style
|
en |
| dc.subject |
sponsor
|
en |
| dc.subject |
youtuber
|
en |
| dc.subject |
Trueview advertising
|
en |
| dc.subject |
marketing strategy
|
en |
| dc.title |
1. Teoretická část: Vliv product placementu v prostředí Youtube 2. Praktická část: Audiovizuální dílo nebo tematický soubor audiovizuálních děl, délka minimálně 10 min., produkce |
|
| dc.title.alternative |
1. Theoretical part: The Influence of Product Placement in Youtube Area 2. Practical part: Audiovisual Work or Thematic Set of Audiovisual Work, Lenght at Least 10. min., Production |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Mayer, Viktor |
|
| dc.contributor.referee |
Šula, Tomáš |
|
| dc.date.accepted |
2016-06-07 |
|
| dc.description.abstract-translated |
This bachelor thesis deals with product placement on Youtube in area of Czech and Slovak republic. Firstly, I focus on the whole domain, how it works and also on its history, how it was created. Secondly, there are basic terms defined, such as a youtuber, product placement, a sponsors, an audio-visual style and their influence on one another. However, this thesis is mainly determined to clarify the contemporal situation on Youtube, its users and how one can practically use it for marketing strategies. |
|
| dc.description.department |
Ateliér Audiovize |
|
| dc.thesis.degree-discipline |
Produkce |
cs |
| dc.thesis.degree-discipline |
Film Production |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
BcA. |
|
| dc.thesis.degree-program |
Teorie a praxe audiovizuální tvorby |
cs |
| dc.thesis.degree-program |
Theory and Practice of Audiovisual Arts |
en |
| dc.identifier.stag |
41536
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2016-05-10 |
|
