Image Studentské unie UTB

Kučera, Jakub Jan

Image Studentské unie UTB

DSpace Repository

Language: English čeština

Image Studentské unie UTB

dc.contributor.advisor	Jurášková, Olga
dc.contributor.author	Kučera, Jakub Jan
dc.date.accessioned	2016-11-28T12:38:15Z
dc.date.available	2016-11-28T12:38:15Z
dc.date.issued	2016-01-29
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/39157
dc.description.abstract	Diplomova prace si klade za cil podat podklady pro tvorbu brandbooku Studentske unie UTB, tedy dokument, ktery popisuje interni korporatni kulturu teto organizace. Sleduje tvorbu image organizace skrze korporatni identitu, korporatni kulturu a nasledne zvyky, pribehy, symboly a ritualy bezne pro tuto organizaci. Teoreticka cast zpracovava tento proces tvorby a hleda souvislosti mezi jednotlivymi teoretickymi pojmy, a take vysvetluje roli leaderu a clenu v organizaci. A to vse v souvislosti v prostredi neziskove organizace. Prakticka cast a vyzkum zpracovavaji vychodiska pro tvorbu brandbooku, predevsim pak podavaji inspiraci pro jeho tvurce a overuji jeho platnost v dlouhodobem horizontu. V projektove casti je navrhnut projekt pro tvorbu brandbooku v konkretnich krocich.
dc.format	89 s. (127 541 znaků)
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Image	cs
dc.subject	positioning	cs
dc.subject	znacka	cs
dc.subject	vize	cs
dc.subject	vedeni	cs
dc.subject	komunikace	cs
dc.subject	korporatni identita	cs
dc.subject	korporatni kultura	cs
dc.subject	pribeh	cs
dc.subject	symbol	cs
dc.subject	archetyp	cs
dc.subject	neziskova organizace	cs
dc.subject	studentska organizace	cs
dc.subject	Studentska unie UTB	cs
dc.subject	brandbook	cs
dc.subject	Image	en
dc.subject	positioning	en
dc.subject	brand	en
dc.subject	vision	en
dc.subject	leadership	en
dc.subject	communications	en
dc.subject	corporate identity	en
dc.subject	corporate culture	en
dc.subject	storytelling	en
dc.subject	symbol	en
dc.subject	archetype	en
dc.subject	non-profit organization	en
dc.subject	student organization	en
dc.subject	TBU Student Union	en
dc.subject	brandbook	en
dc.title	Image Studentské unie UTB
dc.title.alternative	The Image of UTB Student Union
dc.type	diplomová práce	cs
dc.contributor.referee	Vysekalová, Jitka
dc.date.accepted	2016-05-18
dc.description.abstract-translated	Primary goal of this thesis is to give materials for creation of brandbook for TBU Student Union. This document should represent internal corporate culture in this organization. It follows process of building image through corporate identity, corporate culture, and through customs, habits, stories, symbols and rituals common for this organization. Theoretical part describes this process of image creation and seeks connection between theoretical concepts. And also describes role of the leaders and members of the organization. And that's all in the environment of non-profit sector. Practical part and survey serves suggestion for brandbook creation, and also gives some inspiration for its creators and validates this brandbook in long term period. In project part is designed project describing plan for brandbook creation in particular steps.
dc.description.department	Ústav marketingových komunikací
dc.thesis.degree-discipline	Marketingové komunikace	cs
dc.thesis.degree-discipline	Marketing Communications	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Multimedia Communications	en
dc.thesis.degree-name	Mgr.
dc.thesis.degree-program	Mediální a komunikační studia	cs
dc.thesis.degree-program	Media and Communication Studies	en
dc.identifier.stag	44442
utb.result.grade	A
dc.date.submitted	2016-04-21