The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick

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The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick

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dc.contributor.advisor Pilík, Michal
dc.contributor.author Tran, Thi Huong
dc.date.accessioned 2017-07-03T09:14:33Z
dc.date.available 2017-07-03T09:14:33Z
dc.date.issued 2016-12-15
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/40562
dc.description.abstract Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong competitors and new beauty trends, a good strategy is still necessary to help Rohto gain more market share in cosmetics segment. The purpose of this thesis is to propose the Facebook marketing campaign for Lipstick products of Rohto to increase the conversion rate on Facebook fan page and support for the whole marketing activities of company in overall.
dc.format 97 s
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject cosmetic industry cs
dc.subject lipstick products cs
dc.subject Facebook marketing cs
dc.subject fan page cs
dc.subject advertising cs
dc.subject conversion rate cs
dc.subject cosmetic industry en
dc.subject lipstick products en
dc.subject Facebook marketing en
dc.subject fan page en
dc.subject advertising en
dc.subject conversion rate en
dc.title The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick
dc.title.alternative The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick)
dc.type diplomová práce cs
dc.contributor.referee Kramoliš, Jan
dc.date.accepted 2017-05-25
dc.description.abstract-translated Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong
dc.description.department Ústav managementu a marketingu
dc.thesis.degree-discipline Management and Marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Economics and Management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 46291
utb.result.grade A
dc.date.submitted 2017-04-18


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