Proposal of E-mail Marketing Communication for fans of VBA

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Proposal of E-mail Marketing Communication for fans of VBA

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dc.contributor.advisor Weberová, Dagmar
dc.contributor.author Truong Nguyen, Thanh Quy
dc.date.accessioned 2017-07-03T09:14:33Z
dc.date.available 2017-07-03T09:14:33Z
dc.date.issued 2016-12-15
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/40563
dc.description.abstract Ve věku moderního trhu je e-mailový marketing považován za nákladově efektivní marketingový nástroj pro firmy, které uvádějí na trh své výrobky nebo služby. VBA je nová basketbalová liga, která představuje ve Vietnamu nové trendy ve sportu. Cílem diplomové práce je navrhnout novou strategii expanze trhu a podpořit celkovou marketingovou strategii pro VBA tím, že navrhuje projekt e-mailového marketingu. Práce analyzuje marketingovou situaci VBA v předcházející sezóně a formuluje strategii e-mailového marketingového projektu, která VBA pomůže zlepšit vztahy se zákazníky a splnit specifické cíle.
dc.format 118 p
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject basketbal cs
dc.subject VBA cs
dc.subject prodej vstupenek cs
dc.subject e-mailový marketing cs
dc.subject poskytovatel e-mailových služeb cs
dc.subject seznam e-mailů cs
dc.subject cílení cs
dc.subject segmentace cs
dc.subject akvizice cs
dc.subject Basketball en
dc.subject VBA en
dc.subject ticket sales en
dc.subject email marketing en
dc.subject email service provider en
dc.subject email list en
dc.subject targeting en
dc.subject segmentation en
dc.subject acquisition en
dc.title Proposal of E-mail Marketing Communication for fans of VBA
dc.title.alternative Proposal of E-mail Marketing Communication for fans of VBA
dc.type diplomová práce cs
dc.date.accepted 2017-05-25
dc.description.abstract-translated In the new age of modern market, email marketing is being considered as a cost-effective marketing tool for any businesses to market their products or services. The VBA is a new professional basketball tournament and plays a new trend of sports in Vietnam. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for the VBA by designing an email marketing project. The thesis will analyze marketing situation of the VBA in the previous season and formulate the strategy of email marketing project, which can help them to improve their relationship with customers and achieve their specific objectives.
dc.description.department Ústav managementu a marketingu
dc.thesis.degree-discipline Management and Marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Economics and Management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 46292
utb.result.grade A
dc.date.submitted 2017-04-18


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