Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
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| dc.contributor.advisor |
Tučková, Zuzana
|
|
| dc.contributor.author |
Nguyen, Xuan Thanh
|
|
| dc.date.accessioned |
2019-07-04T09:11:21Z |
|
| dc.date.available |
2019-07-04T09:11:21Z |
|
| dc.date.issued |
2018-12-14 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/45280
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|
| dc.description.abstract |
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism. |
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| dc.format |
71 p. (115366 characters) |
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| dc.language.iso |
en |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
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| dc.subject |
Digital marketing
|
cs |
| dc.subject |
tourism
|
cs |
| dc.subject |
market access
|
cs |
| dc.subject |
strategy
|
cs |
| dc.subject |
digital marketing platforms and tools
|
cs |
| dc.subject |
Michael Porter's 5 forces
|
cs |
| dc.subject |
SWOT
|
cs |
| dc.subject |
quantitative research
|
cs |
| dc.subject |
qualitative research
|
cs |
| dc.subject |
planning
|
cs |
| dc.subject |
sustainable development
|
cs |
| dc.subject |
handicraft
|
cs |
| dc.subject |
handicraft villages
|
cs |
| dc.subject |
traditional villages
|
cs |
| dc.subject |
Digital marketing
|
en |
| dc.subject |
tourism
|
en |
| dc.subject |
market access
|
en |
| dc.subject |
strategy
|
en |
| dc.subject |
digital marketing platforms and tools
|
en |
| dc.subject |
Michael Porter's 5 forces
|
en |
| dc.subject |
SWOT
|
en |
| dc.subject |
quantitative research
|
en |
| dc.subject |
qualitative research
|
en |
| dc.subject |
planning
|
en |
| dc.subject |
sustainable development
|
en |
| dc.subject |
handicraft
|
en |
| dc.subject |
handicraft villages
|
en |
| dc.subject |
traditional villages
|
en |
| dc.title |
Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place |
|
| dc.title.alternative |
Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place |
|
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Chovancová, Miloslava |
|
| dc.date.accepted |
2019-05-20 |
|
| dc.description.abstract-translated |
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism. |
|
| dc.description.department |
Ústav podnikové ekonomiky |
|
| dc.thesis.degree-discipline |
Business Administration |
cs |
| dc.thesis.degree-discipline |
Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
|
| dc.thesis.degree-program |
Economics and Management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
52842
|
|
| utb.result.grade |
D |
|
| dc.date.submitted |
2019-04-15 |
|
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