| dc.contributor.advisor |
Jurášková, Olga
|
|
| dc.contributor.author |
Fišerová, Nela
|
|
| dc.date.accessioned |
2010-07-16T08:37:04Z |
|
| dc.date.issued |
2008-05-12 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/5004
|
|
| dc.description.abstract |
Vysvetleni a popis vernostnich programu jako nastroje podpory prodeje. Predstaveni kladnych i negativnich stranek tohoto typu marketingove komunikace. Teorie bude aplikovana do prakticke casti, kde popisi vernostni program spolecnosti O2 se zamerenim na problemy se zmenou pravidel vernostniho programu. |
cs |
| dc.format |
70 s., 2 s. obr. příloh |
cs |
| dc.format.extent |
1042223 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 12.05.2038 |
|
| dc.subject |
marketingove komunikece
|
cs |
| dc.subject |
podpora prodeje
|
cs |
| dc.subject |
vernostni programy
|
cs |
| dc.subject |
loajalni zakaznik
|
cs |
| dc.subject |
zisk
|
cs |
| dc.subject |
problemy se zmenou pravidel
|
cs |
| dc.subject |
ztrata zakaznika
|
cs |
| dc.subject |
riziko ztraty image
|
cs |
| dc.subject |
duvery
|
cs |
| dc.subject |
the marketing communication
|
en |
| dc.subject |
the sels promotions
|
en |
| dc.subject |
the Customer Loyalty Program
|
en |
| dc.subject |
a customers loyality
|
en |
| dc.subject |
a company profit
|
en |
| dc.subject |
the programs problems and weakness
|
en |
| dc.subject |
the dangerous of customers lost
|
en |
| dc.title |
Věrnostní program - efektivní nástroj podpory prodeje? |
cs |
| dc.title.alternative |
The Customer Loyalty Program. Is it an effective tool of sales promotions? |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Rožek, Michal |
|
| dc.date.accepted |
2008-06-02 |
|
| dc.date.vskp-available |
2038-05-12 |
|
| dc.description.abstract-translated |
I will describe the Customer Loyalty Program like a tool of sales promotions. I will make a list of positive and negative aspects of it. The theory of it will be applied to the practice part of my work where I will describe the Customer Loyalty Program of Telefónica O2 Czech Republic, a.s. I am going to focus on the problems which followed the changes of rules in Customer Loyalty Program in O2. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
7453
|
|
| dc.date.assigned |
2008-01-07 |
|
| utb.result.grade |
A |
|
