Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana

Amankwaa, Erica Serwaa

Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana

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Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana

dc.contributor.advisor	Kwarteng, Michael Adu
dc.contributor.author	Amankwaa, Erica Serwaa
dc.date.accessioned	2023-12-20T13:24:45Z
dc.date.available	2023-12-20T13:24:45Z
dc.date.issued	2022-02-11
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/53361
dc.description.abstract	The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
dc.format	119 p.
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Impact	cs
dc.subject	effective	cs
dc.subject	social media	cs
dc.subject	Promotional tool	cs
dc.subject	Brand awareness	cs
dc.subject	Consumer Behavior	cs
dc.subject	Special Ice Company Limited	cs
dc.subject	Impact	en
dc.subject	effective	en
dc.subject	social media	en
dc.subject	Promotional tool	en
dc.subject	Brand awareness	en
dc.subject	Consumer Behavior	en
dc.subject	Special Ice Company Limited	en
dc.title	Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana
dc.title.alternative	Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana
dc.type	diplomová práce	cs
dc.contributor.referee	Chovancová, Miloslava
dc.date.accepted	2023-06-01
dc.description.abstract-translated	The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
dc.description.department	Ústav managementu a marketingu
dc.thesis.degree-discipline	Management and Marketing	cs
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Management and Marketing	cs
dc.thesis.degree-program	Management and Marketing	en
dc.identifier.stag	61845
dc.date.submitted	2023-04-21