| dc.contributor.advisor |
Kostková, Petra
|
|
| dc.contributor.author |
Crlíková, Ivana
|
|
| dc.date.accessioned |
2010-07-16T11:44:45Z |
|
| dc.date.available |
2012-12-07T00:00:24Z |
|
| dc.date.issued |
2007-12-07 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/5395
|
|
| dc.description.abstract |
Tato bakalářská práce se zabývá analýzou public relations aplikované ve společnosti ELKO EP, s.r.o. Teoretická část je vypracována na základě dostupné literatury o marketingové komunikaci a public relations. Analytická část obsahuje analýzu aktivit public relations ve společnosti ELKO EP, s.r.o. jako je publicita, krizový plán, sponzoring, lobování Pokračuji analýzou nástrojů public relations. Na základě provedených analýz následují návrhy a doporučení na zlepšení. |
cs |
| dc.format |
57 s., 6 s. obr. příloh |
cs |
| dc.format.extent |
1811170 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 07.12.2012 |
|
| dc.subject |
marketingové komunikace
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
publicita
|
cs |
| dc.subject |
sponzoring
|
cs |
| dc.subject |
tisková zpráva
|
cs |
| dc.subject |
marketing communication
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
publicity
|
en |
| dc.subject |
sponsorship
|
en |
| dc.subject |
press release
|
en |
| dc.title |
Analýza PR aktivit firmy ELKO EP, s.r.o. |
cs |
| dc.title.alternative |
The Analysis of PR activities firm ELKO EP, Ltd. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Vašků, Lenka |
|
| dc.date.accepted |
2008-01-14 |
|
| dc.description.abstract-translated |
This bachelor thesis deal with analysis of public relations applied in the copany ELKO, EP Ltd. The theory is elaborated on the basis of accessible bibliography of marketing communication and public relations. The analytical part consists analysis of public relations ELKO EP, Ltd such as publicity, emergency plan, sponsorship, lobbyism Continue with analysis of public relations instruments. On the basis effected analysis, I focus on suggestions and recommendations on improvement. |
en |
| dc.description.department |
Vyšší odborná škola ekonomická |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/123
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Marketing |
cs |
| dc.thesis.degree-discipline |
Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
7375
|
|
| dc.date.assigned |
2007-10-05 |
|
| utb.result.grade |
C |
|
