Affiliate Marketing and the Possibilities of its Use Today in Selected Company

Petrenko, Igor

Affiliate Marketing and the Possibilities of its Use Today in Selected Company

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Language: English čeština

Affiliate Marketing and the Possibilities of its Use Today in Selected Company

dc.contributor.advisor	Pilík, Michal
dc.contributor.author	Petrenko, Igor
dc.date.accessioned	2024-07-23T13:15:39Z
dc.date.available	2024-07-23T13:15:39Z
dc.date.issued	2024-02-05
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/54725
dc.description.abstract	Tato bakalářská práce se zaměřuje na aplikaci strategií Affiliate Marketingu ve vybrané firmě a navrhuje přizpůsobenou kampaň Affiliate Marketingu pro společnost. Teoretický rámec práce vymezuje základní koncepty a nástroje digitálního marketingu nezbytné pro pochopení Affiliate Marketingu. Následně prozkoumává systém Affiliate Marketingu, identifikuje klíčové účastníky a zkoumá současné výzvy a inovace v oblasti. Praktická část práce zkoumá využití nástrojů digitálního marketingu firmou, zahrnuje SWOT analýzu a posuzuje strategie Affiliate Marketingu konkurenčních společností. Tato práce si klade za cíl vyvinout a navrhnout strategii Affiliate Marketingu pro vybranou společnost na základě podrobné analýzy.
dc.format	71 s. (95 884 znaků)
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Affiliate Marketing	cs
dc.subject	digitální marketing	cs
dc.subject	affiliate program	cs
dc.subject	affiliate síť	cs
dc.subject	Affiliate Marketing	en
dc.subject	digital marketing	en
dc.subject	affiliate program	en
dc.subject	affiliate network	en
dc.title	Affiliate Marketing and the Possibilities of its Use Today in Selected Company
dc.title.alternative	Affiliate Marketing and the Possibilities of its Use Today in Selected Company
dc.type	bakalářská práce	cs
dc.contributor.referee	Kwarteng, Michael Adu
dc.date.accepted	2024-06-11
dc.description.abstract-translated	This bachelor's thesis focuses on the application of Affiliate Marketing strategies in a selected firm and proposes a customised Affiliate Marketing campaign for the company. The theoretical framework of the paper outlines the basic digital marketing concepts and tools necessary to understand Affiliate Marketing. It then explores the Affiliate Marketing system, identifying the key participants and examining current challenges and innovations in the field. The practical section of the thesis examines the firm's use of digital marketing tools, includes a SWOT analysis, and considers the Affiliate Marketing strategies of competing companies. The thesis aims to develop and suggest an Affiliate Marketing strategy for the chosen company, drawing on detailed analysis.
dc.description.department	Ústav managementu a marketingu
dc.thesis.degree-discipline	Ekonomika a management podniku	cs
dc.thesis.degree-discipline	Business Economics and Management	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	67093
dc.date.submitted	2024-05-16