Komunikace s komunitou v galerii G18

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Komunikace s komunitou v galerii G18

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dc.contributor.advisor Vázalová Gartnerová, Eva
dc.contributor.author Barrera, Veronika
dc.date.accessioned 2025-12-10T23:09:28Z
dc.date.available 2025-12-10T23:09:28Z
dc.date.issued 2024-12-02
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/57240
dc.description.abstract Diplomová práca sa zameriava na komunikačné možnosti s komunitou univerzitnej galérie G18. Cieľom diplomovej práce je pomocou kvantitatívneho výskumu analyzovať, ako vybrané kultúrne organizácie alebo projekty pristupujú ku komunikácií s ich príslušnou komunitou, so zameraním na "sense of belonging" u čo najširšieho spektra publika a na princípy "placemaking". Výsledkom práce je návrh formy komunikácie a odporúčaní vo forme infografiky, ktoré vychádzajú z výskumných dát a zároveň sledujú hodnoty a poslanie galérie G18.
dc.format 81 s.
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject univerzitná galéria cs
dc.subject galéria G18 cs
dc.subject komunita cs
dc.subject belonging cs
dc.subject placemaking cs
dc.subject komunikácia cs
dc.subject university gallery en
dc.subject G18 Gallery en
dc.subject community en
dc.subject belonging en
dc.subject placemaking en
dc.subject communication en
dc.title Komunikace s komunitou v galerii G18
dc.title.alternative Communication with the Community at the G18 Gallery
dc.type diplomová práce cs
dc.contributor.referee Ovčáčková, Jana
dc.date.accepted 2025-06-11
dc.description.abstract-translated The thesis focuses on the potential for communication with the community of the G18 university gallery. The primary objective of this thesis is to undertake quantitative research analysis of the manner in which selected cultural organizations or projects engage with their respective communities, with a particular emphasis on the cultivation of a "sense of belonging" among a diverse range of audience and the implementation of "placemaking" principles. The thesis's culmination is a proposal for a communication format and recommendations in the form of an infographic. These are based on research data, and are in alignment with the values and mission of the G18 Gallery.
dc.description.department Ateliér Arts Management
dc.thesis.degree-discipline Arts Management cs
dc.thesis.degree-discipline Arts Management en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Multimedia Communications en
dc.thesis.degree-name MgA.
dc.thesis.degree-program Arts Management cs
dc.thesis.degree-program Arts Management en
dc.identifier.stag 69441
dc.date.submitted 2025-05-23


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