Analýza konkurenceschopnosti firmy Baba, s.r.o.

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Analýza konkurenceschopnosti firmy Baba, s.r.o.

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dc.contributor.advisor Kubík, Josef
dc.contributor.author Kiaňová, Petra
dc.date.accessioned 2010-07-17T02:08:11Z
dc.date.available 2010-07-17T02:08:11Z
dc.date.issued 2008-05-23
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/7273
dc.description.abstract Analýza konkurencie schopnosti firmy Baba s.r.o., je prácou zameranou na zistenie konku-renčnej pozície reštauračného zariadenia firmy Baba a zároveň obsahuje návrhy, ktoré by mohli túto pozíciu vylepšiť a tak ohroziť konkurenčnú silu svojich konkurentov na trhu. Vypracovaná SWOT analýza poukazuje na silné a slabé stránky firmy, ako aj na možné prí-ležitosti a hrozby. Previedla som prieskum na základe stanovených podmienok od vedenia spoločnosti a tým zaistila potrebné materiály a informácie na poskytnutie vylepšujúcich ná-vrhov firmy Baba s.r.o cs
dc.format 67 s., 6 s. obr. příloh cs
dc.format.extent 3616485 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Pouze v rámci univerzity
dc.subject konkurencia cs
dc.subject benchmarking cs
dc.subject konkurenčné spravodajstvo cs
dc.subject konkurenčná stratégia cs
dc.subject konkurenčná výhoda cs
dc.subject konkurent cs
dc.subject služby cs
dc.subject marketing pohostinstva a cestovného ruchu cs
dc.subject SWOT analýza cs
dc.subject marketingový výskum cs
dc.subject dotazník cs
dc.subject competition en
dc.subject benchmarking en
dc.subject competitive intelligence en
dc.subject competitive strategy en
dc.subject competitive advantage en
dc.subject competitor en
dc.subject services en
dc.subject marketing of catering and tourism en
dc.subject SWOT analysis en
dc.subject marketing research en
dc.subject questionnaire en
dc.title Analýza konkurenceschopnosti firmy Baba, s.r.o. cs
dc.title.alternative Analysis of the competitiveness of the company Baba Ltd. en
dc.type bakalářská práce cs
dc.contributor.referee Linhart, Petr
dc.date.accepted 2008-06-10
dc.description.abstract-translated Analysis of the competitiveness of the company Baba Ltd. is the work aimed at finding out the competitive position of the company's restaurant equipment and also contains proposals, which could improve this position and thus undermine the competitive strength of its competitors in the market. Prepared SWOT analysis points to the strengths and weaknesses of the company, as well as the possible opportunities and threats. I have carried out the research based on the conditions stated by the management team. This has ensured the necessary materials and information to provide the proposals that could improve the company Baba Ltd en
dc.description.department Ústav managementu cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/115 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Management a ekonomika cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 9767
dc.date.assigned 2008-03-21
utb.result.grade C
utb.result.grade C


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