| dc.contributor.advisor |
Simon, Gerhard
|
|
| dc.contributor.author |
Jašková, Kateřina
|
|
| dc.date.accessioned |
2010-07-18T13:12:08Z |
|
| dc.date.available |
2010-07-18T13:12:08Z |
|
| dc.date.issued |
2010-05-04 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/11190
|
|
| dc.description.abstract |
Diese Bachelorarbeit befasst sich mit einem Thema, das v.a. in der heutigen Zeit aktuell ist - wie kann eine Firma die Kunden erfolgreich gewinnen und wie kann sie Kundenloyalität sichern. Einzelne Kapitel des theoretischen Teils erläutern Grundbegriffe und Zutritte zu den Kunden. Der praktische Teil umfasst einen Vergleich der geplanten Marketingstrategie der Firma TON mit den Ergebnissen der Fragebogen, die die bedeutendsten Faktoren, die wichtigsten Einkaufsentscheidungen der potentiellen Kunden beeinflussen, feststellen sollten. |
cs |
| dc.format |
73 |
cs |
| dc.format.extent |
2931628 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
de |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Akquisition
|
cs |
| dc.subject |
Marketingkommunikation
|
cs |
| dc.subject |
Basis- und Zusatzleistungen
|
cs |
| dc.subject |
Aufbau der Kundenbeziehungen
|
cs |
| dc.subject |
acquisition
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
basic and customized services
|
en |
| dc.subject |
customer relations building
|
en |
| dc.title |
Erfolgreiche Kundenakquisition und Kundenstampflege |
cs |
| dc.title.alternative |
Successful acquisition and customer service |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Kozáková, Věra |
|
| dc.date.accepted |
2010-06-10 |
|
| dc.description.abstract-translated |
The topic of this Bachelor Thesis has become very important these days - how to acquire a customer and, even more importantly, how to keep him and how to secure his loyalty. The chapters of the theoretical part refer to basic terms and customer approaches. The practical part presents the results of the questionnaire which was focused on purchasing habits of particular target customer groups and consequent comparison with the company's marketing (or acquisition) strategy. |
en |
| dc.description.department |
Ústav jazyků |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/99
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Německý jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
German for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
14008
|
|
| dc.date.assigned |
2010-01-12 |
|
| utb.result.grade |
B |
|
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
reklamní strategie
|
cs |
| local.subject |
vztahy se zákazníky
|
cs |
| local.subject |
communication in marketing
|
en |
| local.subject |
advertising strategy
|
en |
| local.subject |
customer relationship management
|
en |
