Marketingová komunikácia internetových magazínov pre ženy
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dc.contributor.advisor |
Pospíšil, Jan
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dc.contributor.author |
Geršáková, Iveta
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dc.date.accessioned |
2010-07-19T12:09:54Z |
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dc.date.available |
2010-07-19T12:09:54Z |
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dc.date.issued |
2010-05-21 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
dc.identifier.uri |
http://hdl.handle.net/10563/12736
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dc.description.abstract |
Moja bakalárska práca pojednáva o internetových magazínoch. Na základe porterovho modelu piatich síl zisťujem situáciu na trhu. Pokúšam sa nájsť konkrétne príklady k danej problematike. Taktiež je tu patričné miesto venované magazínu Ganelli, novému projektu v oblasti on-line magazínov, pre ktorý navrhnem marketingovú komunikáciu. |
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dc.format |
77 s., 13 s. príloh |
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dc.format.extent |
1237298 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
sk |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
segmentácia
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dc.subject |
magazín
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dc.subject |
ženy
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dc.subject |
internet
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dc.subject |
marketingová komunikácia
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cs |
dc.subject |
segmentation
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en |
dc.subject |
magazine
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en |
dc.subject |
women
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en |
dc.subject |
internet
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en |
dc.subject |
marketing communication
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en |
dc.title |
Marketingová komunikácia internetových magazínov pre ženy |
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dc.title.alternative |
Marketing communication concerning an online magazine for women |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Baňařová, Michaela |
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dc.date.accepted |
2010-06-07 |
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dc.description.abstract-translated |
My bachelor's work intends to discuss web magazines and evaluate their position on the market, based on the porter model of five forces. It provides specific examples concerning the issue. I also provided sufficient coverage of the Ganelli project - a new web magazine project for which I will propose a marketing communication concept |
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dc.description.department |
Ústav managementu a marketingu |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/116
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Management a ekonomika |
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dc.thesis.degree-discipline |
Management and economics |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
en |
dc.identifier.stag |
16974
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dc.date.assigned |
2010-04-06 |
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utb.result.grade |
E |
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