| dc.contributor.advisor |
Muchová, Simona
|
|
| dc.contributor.author |
Boková, Marianna
|
|
| dc.date.accessioned |
2010-07-20T07:04:30Z |
|
| dc.date.available |
2010-07-20T07:04:30Z |
|
| dc.date.issued |
2010-05-21 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/14188
|
|
| dc.description.abstract |
Bakalárska práca je zameraná na marketingovú komunikáciu spoločnosti Continental Matador Rubber, s.r.o., ktorej vlastníkom sa v roku 2009 stala spoločnosť Continental AG Hannover. Analýzou marketingového mixu s hlavným dôrazom kladeným na marketingovú komunikáciu budú predstavené výrobky a služby, ktoré podnik ponúka, ich ceny, formy distribúcie a predovšetkým spôsoby ich propagácie. Na základe výsledkov tejto analýzy budú navrhnuté doporučenia vedúce k zefektívneniu marketingovej komunikácie tejto spoločnosti. |
cs |
| dc.format |
74 s., 4 s. obr. příloh |
cs |
| dc.format.extent |
1538923 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
Matador
|
cs |
| dc.subject |
distribúcia
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
podpora predaja
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
direct marketing
|
cs |
| dc.subject |
marketing mix
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
Matador
|
en |
| dc.subject |
distribution
|
en |
| dc.subject |
advertisement
|
en |
| dc.subject |
sales promotion
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
direct marketing
|
en |
| dc.title |
Analýza marketingové komunikace ve firmě Continental Matador Rubber, s.r.o. |
cs |
| dc.title.alternative |
Analysis of marketing communication of the company Continental Matador Rubber, Ltd. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Grycová, Michaela |
|
| dc.date.accepted |
2010-06-07 |
|
| dc.description.abstract-translated |
The bachelor thesis is devoted to the marketing communication of the company Continental Matador Rubber, Ltd., whose owner has been Continental AG HAnnover since the 2009. The main products and services, which are offered by company, their price, forms of distribution and mainly the means of their advertising, all will be introduced by the analysis of marketing mix with the emphasis on marketing communication. Based on the results of produced analysis, the advice on the improvement in marketing communication will be suggested. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
16963
|
|
| dc.date.assigned |
2010-04-06 |
|
| utb.result.grade |
B |
|
