The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick

Abstract

Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong competitors and new beauty trends, a good strategy is still necessary to help Rohto gain more market share in cosmetics segment. The purpose of this thesis is to propose the Facebook marketing campaign for Lipstick products of Rohto to increase the conversion rate on Facebook fan page and support for the whole marketing activities of company in overall.