| dc.contributor.advisor |
Staňková, Pavla
|
|
| dc.contributor.author |
Kröhnová, Lucie
|
|
| dc.date.accessioned |
2010-07-16T18:42:08Z |
|
| dc.date.available |
2010-07-16T18:42:08Z |
|
| dc.date.issued |
2008-05-05 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/6283
|
|
| dc.description.abstract |
Teoretická část diplomové práce vychází z poznatků z literárních zdrojů, popisuje neziskový sektor, jeho subjekty, typy neziskových organizací, fundraising, marketing, jeho definici, marketing v neziskovém sektoru, komunikační mix neziskové organizace s důrazem na public relation. Další část práce se zabývá historií neziskového sektoru v České republice, historii zakládání diakonických společností, popisuje vybranou neziskovou organizaci, její komunikační mix, jeho úroveň se zaměřením na public relations. Další část práce zahrnuje marketingový průzkum veřejnosti. Projektová část vychází z provedené analýzy. Upozorňuje na nedostatky, které v ní byly zjištěny. Jsou navržena doporučení a následně vytvořen projekt |
cs |
| dc.format |
121 s., 30 s. |
cs |
| dc.format.extent |
1663809 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
neziskový sektor
|
cs |
| dc.subject |
nezisková organizace
|
cs |
| dc.subject |
nevládní nezisková organizace
|
cs |
| dc.subject |
fundraising
|
cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
komunikační mix
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
podpora prodeje
|
cs |
| dc.subject |
direct mail
|
cs |
| dc.subject |
osobní prodej
|
cs |
| dc.subject |
event
|
cs |
| dc.subject |
non-profit sector
|
en |
| dc.subject |
non-profit organization
|
en |
| dc.subject |
fund-raising
|
en |
| dc.subject |
marketing
|
en |
| dc.subject |
communication mix
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
advertisement
|
en |
| dc.subject |
sales promotion
|
en |
| dc.subject |
direct e-mail
|
en |
| dc.subject |
personal selling
|
en |
| dc.subject |
event
|
en |
| dc.title |
Projekt public relations pro neziskovou organizaci Slezská diakonie |
cs |
| dc.title.alternative |
Project public relations for nonprofit organization Slezská diakonie |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Jurášková, Olga |
|
| dc.date.accepted |
2008-05-28 |
|
| dc.description.abstract-translated |
The theoretic part of this diploma thesis is coming from literature's pieces of knowledge, which are dissertating a subject of diploma thesis.It describes a non-profit sector and its influences, tipes of non-profit organizace, fund-raising, marketing and its definitions, marketing in non-profit sector, a communications mix of non-profit organizations specially in public relations. The other part of this work briefly describes history of non-profit sector in the Czech Republic, history of founding of diaconal companies, it describes a selected non-profit organization, its communication mix, level. It's mainly focused on public relations. This part of work also includes marketing survey of community. The project part is coming from analytical part. It calls attention to lacks, which were found out in. There are suggested recommendations and subsequently there is a created project in this work. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
8288
|
|
| dc.date.assigned |
2008-03-14 |
|
| utb.result.grade |
B |
|
