| dc.contributor.advisor |
Navrátilová, Svatava
|
|
| dc.contributor.author |
Kľúčik, Ľubomír
|
|
| dc.date.accessioned |
2010-07-19T08:27:08Z |
|
| dc.date.available |
2010-07-19T08:27:08Z |
|
| dc.date.issued |
2010-05-07 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/12319
|
|
| dc.description.abstract |
Obsahom bakalárskej práce je špecifikácia hlavných etických problémov public relations a reklamy lesníckych a poľovníckych subjektov, analýza a porovnanie aktivít vybraných lesnícko-poľovníckych subjektov v Českej republike (Lesy ČR s.p.) a Slovenskej republike (Lesy SR š.p.) v oblasti reklamy a public relations v období rokov 2009-2010. Na základe analýzy postoja predstaviteľov lesnícko-poľovníckych subjektov, ako zadávateľov v reklame a public relations, je navrhnutá forma intenzívnej komunikácie s verejnosťou. |
cs |
| dc.format |
50 s., 12 s. obr. příloh. |
cs |
| dc.format.extent |
16190806 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
etika
|
cs |
| dc.subject |
etický problém
|
cs |
| dc.subject |
samoregulácia
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
lesnícko-poľovnícke subjekty
|
cs |
| dc.subject |
obhospodarovanie lesov
|
cs |
| dc.subject |
lov zveri
|
cs |
| dc.subject |
ťažba dreva
|
cs |
| dc.subject |
ethics
|
en |
| dc.subject |
an ethical problem
|
en |
| dc.subject |
self-regulation
|
en |
| dc.subject |
advertising
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
forest-hunting sub-jects
|
en |
| dc.subject |
management of forests
|
en |
| dc.subject |
hunting game
|
en |
| dc.subject |
logging
|
en |
| dc.title |
Etické problémy public relations a reklamy lesnických a mysliveckých subjektů |
cs |
| dc.title.alternative |
Ethic problems of public relations and advertising at forest and hunting subjects |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Brázda, Radim |
|
| dc.date.accepted |
2010-05-26 |
|
| dc.description.abstract-translated |
The contents of the bachelor's thesis aims at the main ethical problems of advertisement and public relations concerning forestry and hunting. Furthermore, an analysis and compa-rison of selected forestry/hunting activities in the Czech Republic (Lesy CR s.p.) and the Slovak Republic (Lesy SR s.p.) in the fields of advertising and public relations, for the 2009 - 2010 periods, are presented. Based on the opinion analysis of the forestry and hun-ting entities representatives, as promoters of advertisement and public relations, a form of an intense communication with the public is proposed. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
13669
|
|
| dc.date.assigned |
2009-12-01 |
|
| utb.result.grade |
A |
|
