Marketingová komunikace cestovní kanceláře Kudrna pro region Zlín

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Marketingová komunikace cestovní kanceláře Kudrna pro region Zlín

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dc.contributor.advisor Vecheta, Vladimír
dc.contributor.author Bačůvka, Pavel
dc.date.accessioned 2010-07-14T04:58:29Z
dc.date.available 2010-07-14T04:58:29Z
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/2167
dc.description.abstract Cílem mé bakalářské práce je na základě analýzy marketingu firmy stanovit formu marketingové komunikace cestovní kancelář KUDRNA pro region Zlín. V první části této práce uvádím teoretická východiska marketingové komunikace a marketingu cestovního ruchu jako součásti marketingu služeb. V praktické části provedu stručnou charakteristiku organizace, analýzu její marketingové komunikace a navrhnu konkrétní doporučení pro region Zlín. cs
dc.format 56 stran, 8 stran příloh cs
dc.format.extent 1369428 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Pouze v rámci univerzity
dc.subject cílové segmenty trhu cs
dc.subject internetová komunikace cs
dc.subject komunikační proces cs
dc.subject marketing cestovního ruchu cs
dc.subject marketing služeb cs
dc.subject marketingová komunikace cs
dc.subject marketingový mix cs
dc.subject organizační struktura cs
dc.subject osobní prodej cs
dc.subject podpora prodeje cs
dc.subject produkt cs
dc.subject přímý marketing cs
dc.subject public relations cs
dc.subject reklama cs
dc.subject specifika marketingu služeb cs
dc.subject trh cestovního ruchu cs
dc.subject the target segments of the market en
dc.subject the internet communication en
dc.subject the communication process en
dc.subject the marketing of tourism en
dc.subject the marketing of services en
dc.subject the marketing communication en
dc.subject the marketing mix en
dc.subject the structure of the organization en
dc.subject the personnel selling en
dc.subject the sales promotion en
dc.subject the product en
dc.subject the direct marketing en
dc.subject the public relations en
dc.subject the advertisement en
dc.subject the marketing of services particularity en
dc.subject the market of tourism en
dc.title Marketingová komunikace cestovní kanceláře Kudrna pro region Zlín cs
dc.title.alternative The Marketing Communication of the Travel Agency Kudrna at the Zlín Region en
dc.type bakalářská práce cs
dc.contributor.referee Staňková, Pavla
dc.date.accepted 2006-09-08
dc.description.abstract-translated The main aim of this bachelor thesis is to prescribe the form of marketing communication of the travel agency KUDRNA at the Zlín region,which is developed on the base of analysis of marketing of this agency. There are the theoretical groundworks of the marketing communication and the marketing of tourism as an organic part of the marketing of services in the preliminary part of this exploration. In a practical part of this exploration is accomplished a short characterization of the organization, an analysis of its marketing communication and is proposed the actual suggestions for this communication at the Zlín region. en
dc.description.department Ústav managementu cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/115 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Management a ekonomika cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 2879
dc.date.assigned 2006-06-26
utb.result.grade C


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