Low Calorie Market Analysis focused on Greencore in 2006

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Low Calorie Market Analysis focused on Greencore in 2006

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Title: Low Calorie Market Analysis focused on Greencore in 2006
Author: Kocfeldová, Tereza
Advisor: Macdonald, Kevin
Abstract: In my thesis I am concerned with a low calorie market analysis in Great Britain, focusing on Greencore which is attempting to penetrate into the market. I pay attention especially to water, soup and chilled meals, because they are the most attractive categories for Greencore concerning profitability. During my placement in TNS, I was preparing monthly reports for the company about the performance of their products. The source for the analysis was the data collected from the household panel called TNS Worldpanel.
URI: http://hdl.handle.net/10563/2498
Date: 2006-12-08
Availability: Práce není přístupná
Department: Vyšší odborná škola ekonomická
Discipline: Marketing
Grade for thesis and defense: A


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